Is It Time For An Iggy Azalea Comeback?


While the stabby synths and finger snaps of Iggy Azalea‘s breakout hit single “Fancy” are nonetheless bumping on tens of millions of playlists throughout the globe, it has been a staggering six years because the monitor made its debut on the Billboard Hot 100. Its near-instant success catapulted the Aussie-born rapper to Stateside celeb standing again in 2014, however ever since, Azalea has grappled with private demons which have constantly threatened to strip her of her relevancy as soon as and for all. 

Dragged for her on-wax “blaccent” and tone-deaf appropriation of a tradition she appeared hell-bent on exploiting for business success, Azalea’s standing as an icon of crossover success quickly proved to be short-lived at greatest, and at worst, a mistake made by the whims of the lots (or a few trade higher-ups). Going dwelling empty-handed from the 2015 Grammy Awards after a 12 months of unimaginable mainstream success, Azalea revealed that there was, in actual fact, chinks in her seemingly impervious armor. Once desirous to beef with everybody from the press to Papa John’s Pizza, Azealia Banks and Q-Tip, it quickly turned clear that Azalea overstayed her welcome. 

Along with coping with the implosion of her skilled profession, Azalea suffered a fairly humiliating breakup with ex-fiance Nick Young in 2016, along with a public reveal of her struggles with each psychological well being and anger points.

Now, far sufficient faraway from the state of affairs to look again at her decline with a stage head, Azalea admitted in an interview with Billboard that she takes the highs and lows of her previous in stride. 

“There are moments that I beloved, and there are moments the place I cringe,” said the “Black Widow” rapper. “I feel it’s so simple as an outfit you wore at a celebration… or like while you’re grown up and also you look again at your school days. You look again at it with love, and there are different stuff you have been like, ‘Oh God, I used to be such an fool.’”

Fully cognizant of the poisonous habits that contributed to her downfall, Azalea now possesses the self-awareness essential to rigorously decide up the items of her shattered picture and rework her private model into one thing that’s rather more palatable for each her remaining/current followers and the general public at giant. 

“I’m not on high anymore, honey,” admitted the Mullumbimby native. “I’m nonetheless right here, cleansing up the mess now. At least now, although, I’ve some perspective on it. And I’ll say that’s good, as a result of it’s onerous to resolve issues with something while you’re nonetheless within the thick of it.”

Comparing her sudden thrust into the limelight to “touchdown on Mars,” it is evident that Azalea did not possess the expertise, data or balanced worldview essential to deal with what it means to be well-known in our trendy age. Shooting her personal profession within the foot time and time once more, Azalea wound up distancing herself from each her fanbase and her trade friends, coming off as an uninformed outsider desirous to piss off the greats who got here earlier than her, exploit the tradition surrounding her style, whereas providing seemingly half-assed apologies in response to the following backlash. 

Azalea’s newfound authenticity, and realness, in proudly owning as much as the shade she forged upon her personal rising star, is maybe the only largest cause why a comeback is even a possibility– and seems to be selecting up steam, at that. After an enormous bout of self-reflection, which included a keep at an Arizona inpatient facility to deal with her psychological well being, Azalea is now the primary one to confess the place she went improper, as an alternative of instantly hopping on Twitter to fireside photographs at folks genuinely making an attempt to steer her in the suitable course. 

Is It Time For An Iggy Azalea Comeback?

Tommaso Boddi/Getty Images

During a 2018 interview on “The Cruz Show,” Azalea provided a level-headed “either side of the coin” argument to Kim Kardashian‘s controversial “Bo Derek braids.”

“I can perceive why some folks really feel damage about it as a result of braids are an African-American coiffure. And I additionally perceive that her inspiration was Bo Derek,” said the rapper, keen to see either side of the argument. “But I can perceive why folks really feel like giving props to the place it originates from too.”

“That’s one thing that I positively made errors on previously too, so I perceive her making a mistake,” continued Azalea, acknowledging her personal messy previous which included related claims of cultural appropriation. “It’s okay to be impressed by Bo Derek and that film, but in addition I can perceive why folks really feel like there needs to be an acknowledgment of the place they originated from.”

Shifting the eye from her private picture to her work behind the mic, the primary indicator that Azalea was able to toss her wig again into the rap sport was the early 2018 launch of her comeback monitor “Savior,” that includes Migos hitmaker Quavo. Made for turning up on the membership flooring with its down-tempo home beat, the monitor can also be a nod to a “new” Azalea extra dedicated to crafting significant bars.

“It shouldn’t be a file about you needing a person or a lady to come back and prevent in a relationship, it is about you being your individual savior and discovering your individual power inside your self to determine it the fuck out,” Azalea stated in a preview video for the only. “It’s a extremely onerous file for me to have written and I feel it is going to be one I actually battle to carry out, too, simply ‘trigger I am going to in all probability wanna cry each single time.”

Driving dwelling simply how far “Savior” is faraway from her former “Fancy” ode to materialistic glam life, Azalea hopped on Twitter to attach along with her followers in a means she hasn’t executed for years. 

“‘Savior’ was created at a time after I felt so stagnant & alone, however I simply couldn’t decide up the telephone and admit to even my closest buddies how hopeless I felt; so I hope I can join with anybody else that’s been/going through it by way of this music. Can’t wait so that you can hear it,” tweeted the crossover star.

Peaking at quantity 7 on Billboard’s Bubbling Under the Hot 100 chart, “Savior” was a gentle business success, it did not essentially break floor for her in any substantial means, however it planted the seed for one thing. Most importantly, the truth that Azalea was in a position to snag Quavo for the hook supplied the rapper with a much-needed confidence enhance after being systematically blacklisted by her former trade mates. 

“He beneficial properties nothing for being on the music,” admitted Azalea, proud that Quavo was keen to connect his identify to her work. “Everybody’s in all probability identical to, ‘Oh, however she sucks,’ or ‘Oh, he simply did it for cash.’ No, he hit me up and we despatched music forwards and backwards, and he wished to try this music.”

With over 18 million views on YouTube, the monitor’s neon-tinged visuals are a a lot stronger illustration of the rapper’s inventive integrity than the less-than-stellar video for 2015’s “Pretty Girls” collaboration with Britney Spears. 

Springboarding off of the reception of “Savior,” Azalea dropped her “Kream” collaboration with Tyga, which debuted at quantity 96 on the Billboard Hot 100. Released alongside “Tokyo Snow Trip,” a promotional single for her EP Surviving the Summer, “Kream” carried out effectively sufficient (in each streams and video views) that Azalea’s label sent it to impact radio, additional signaling the Aussie rapper’s continued ascent, as she makes an attempt to inch her means again to the highest. 

After dropping STS in August of final 12 months, Azalea proved as soon as and for all that not solely does she have a gentle provide of recent music after years of studio drought, she has a label that is keen to again her up, push her tracks and assist her profession in a means that Def Jam by no means did. Despite the truth that Island Records was seemingly standing behind Iggy this time round, she quickly introduced that the 2 had parted methods. Just three months after dropping her EP, Azalea introduced to the world that she was as soon as once more, an impartial artist. 

“I’m formally unsigned!!!!” tweeted the “Mo Bounce” rapper. “Wild you spend so lengthy attempting to get IN a file deal… by no means thought I’d be so elated to be OUT of 1. now I’m free to launch no matter kinda music I like, each time I’d like woooo!”

Is It Time For An Iggy Azalea Comeback?

Alberto E. Rodriguez/Getty Images

Now prepared to write down and file with out the strain of a serious label demanding a brand new launch, Azalea made good on her social media promise that she’s dedicated to churning out high quality content– and stan Twitter is more than prepared for the drop. 

Free from the indignant self-preservation that beforehand rendered the rapper unable to take constructive criticism in stride, Azalea is now knocking her previous discography in favor of her soon-to-be-released new music. 

“Fuck. I’m actually pleased with my album,” the rapper humble-bragged. “It shits on 95% of every part I’ve ever made & its solely half executed.”

Happily beau’d up with Playboi Carti again “dwelling” in Atlanta, Azalea’s private life is now mirroring her skilled wins, much like the best way that her engagement to Nick Young crumbled alongside her 2015 downfall. She’s again within the headlines very often: for her music, her relationship and her celeb standing, Azalea now has the clout required to drop a studio-length album that somebody would possibly really wish to hearken to in 2019.

Hate all you need, Azalea’s sure-to-be stunning 2019 chart efficiency will communicate for itself, and no quantity of tossed drinks (looking at you, Bhad Bhabie) will cease her comeback practice.