In August, Illenium opened as much as followers and pals about his struggles with drug dependancy and despair in a weak letter posted to social media. He needed individuals who could also be struggling to know that they aren't alone and higher days are doable. He paired the dialog starter with the discharge of his music "Take You Down," which was directly-inspired by his self-abusive previous and the toll it took on his essential relationships.
Now, Illenium takes his dedication to psychological well being and wellness a step additional, teaming up with leisure firm NV Concepts and Wicked Halloween competition in Massachusetts to lift cash for the Suicide Prevention Lifeline. He invitations followers to submit 15-second movies of themselves explaining what provides them a motive to stay, a motive to remain Awake, as his 2017 album is titled.
"We all know that life can get powerful typically," he writes on Instagram, "and many people battle with nervousness and despair each day. It's essential to return collectively and know that you're not alone regardless of how laborious life can get."
For each video shared on socials, Illenium and his companions will donate $1 to the trigger. Fans want bear in mind to tag @illeniummusic and @NVConcepts with the #Awake for contributions to be counted.
"With current occasions and consciousness within the Dance Music neighborhood in regard to psychological well being points," says Tim Bonito, Founder nd CEO of NV Concepts, "our group felt like this was the right time to associate with Illenium and our annual Halloween occasion Wicked Halloween to assist elevate cash and much more consciousness. Illenium just lately spoke about his struggles with psychological well being, and we discovered it inspiring for others to open up (a) dialogue about a difficulty that has lengthy been taboo to speak about overtly. The #WICKEDAWAKE marketing campaign encourages individuals to overtly focus on what will get them up within the morning and what conjures up them to remain constructive."
Read Illenium's full submit concerning the new marketing campaign beneath.