I don’t know if I believe in the idea fate, but I’ve certainly witnessed plenty people end up exactly where they need to be due to what seems like an insurmountable coincidence.
Hip-hop is packed full these cases, where an artist finds their biggest success in the most unlikely places. For example, take Killer Mike and El-P, who are experiencing the biggest surge in their respective careers more than a decade after it looked like they might have reached their peak. A “chance” encounter through Adult Swim Vice President Jason DeMarco brought the two together, eventually forming Run The Jewels, now a seemingly unstoppable force in hip-hop.
While watching Westside Gunn’s recent appearance on Real Late with Peter Rosenberg, the Buffalo-based rapper admitted that he never aspired to be a rapper, working instead to diligently promote his brother Conway. When a shooting left Conway hospitalized, Westside stepped in to keep the buzz going for his Griselda squad.
Think about that for a moment. Gunn wasn’t plotting his rap come up for years; he was working on the business side to promote his brother. It wasn’t until a fateful tragedy that his rap persona was forged, being thrust into the spotlight by circumstances outside his control.
Four years later, both he and his brother are churning out some the most captivating, authentic street rap we’ve heard in years and, with a recent deal between Shady Records and the brothers' Griselda Records, the industry has aligned to make sure they leave a mark.
Westside isn’t the only reluctant rap star in recent memory, either. ScHoolboy Q had no plans being a rapper until his criminal past caught up with him, and now he’s one the frontrunners TDE’s ever-expanding empire.
There’s nothing serendipitous or cute about Conway being a victim gun violence, but it is interesting to see how that occurrence has not only butterfly-effected the trajectory his career but produced another fantastic artist in his brother Westside Gunn in the process.
Life is fucking weird, but sometimes it’s weird in the best way possible.