Kenny Mason is one of rap’s newcomers who’s taking an alternative approach to that of many of his peers, blending the worlds of rap and rock. Speaking to Billboard last week, Mason expanded on the influences he’s embraced to carve out his own lane in the ever-changing rap landscape.
“People have to understand rock has always existed in Hip Hop, whether we’re talking about the Beastie Boys, Run-DMC or Eminem incorporating those elements,” the West Atlanta native explained. “Heck, one of my favorite songs ever, ’99 Problems’ by JAY-Z, has that incredible riff in it while also being very gritty and grungy.”
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Kenny Mason also detailed how he studied Kendrick Lamar and Lil Wayne’s careers closely when developing his own artistry. He’s been compared to the two rep deities much throughout his rise.
“More than anything, it’s the swagger and lifestyle that enables its stay within the culture,” he continued. “People are buying into it, thus wanting to embody it too. That’s why the music feels bigger than life. But for me, it’s the sonics that I love most. The feeling I get from hearing a guitar play or when doing my vocals are a certain way. I want to see this lead to something else that’s new.”
The burgeoning 26-year-old returned in April to unleash his Angelic Hoodrat: Supercut deluxe edition, which was bolstered by features from Denzel Curry, Freddie Gibbs and more.
Give the project a listen below.