HOC Fest: Latin Acts Talk Joining Indie Fest On Virginia Key Beach


In its third version, the cross-cultural fete counts Jaialai, Mr. Pauer, Delsonido, Millionyoung, Richie Hell on the invoice.

The Historic Virginia Key Beach Park in Miami, FL will open its doorways for a second time to HOC Fest (House of Creatives Music Festival) in its third installment on Nov. 10-11. Launched in 2016 by Mishu Music, an occasion promoter headquartered in Miami, on the North Beach Bandshell, the two-day indie music pageant’s inaugural program materialized in a uncooked surroundings centered round collaborative performances the place huge acts like Flaming Lips, Cold War Kids, MGMT, and Crystal Castles have been in attendance.

The pageant’s lineup this 12 months, nonetheless, is laden with an eclectic group of burgeoning younger expertise from Cuba all the way down to Argentina -- a few of that are primarily based in Miami. While Miami is host, its archetypical city scene is nonexistent; the pageant’s core are area of interest experiences embodying a worldwide spectrum of music with sounds traversing by way of indie-rock, electropop, dancehall-electronica, rock, experimental R&B, psychedelic funk, and extra.

While HOC Fest hosted a scarce variety of Latin acts in previous years (XAXO, Buscabulla, Hunters or The Alps, Los Walters, Rawayana, Salt Cathedral, and Priavte School), this 12 months, the stretch of the preserved island alongside the Atlantic will see an increase of Latin presence, priding on the novel sonic fusion it serves.

Acts like Jaialai, a shoegaze rock band with psychedelic undertones whose members are from Venezuela, El Salvador, and Cuba, Mr. Pauer, a Venezuelan DJ, producer and mixer and architect of Electropico beats, Delsonido, Colombian ensemble with multicultural dance nuances, Cesar Santalo, Cuban R&B singer who blends layers of hip hop all through his tunes, Millionyoung of Cuban descent who blends digital synths, with layered guitars and vocals, creating tropical soundscapes, and Argentinian Richie Hell, DJ, musician, radio host who serves as MD for Faena Hotel, will take part on this immersive cultural expertise; an exemplification of the vary of the native Latin artistry.

The crew behind Mishu Music can be on the helm of Santo Domingo’s music pageant Isle of Light, boasting a bevy of Latin acts since its inception in 2014 when the fest launched with a modest 1,000 in attendance. Four years later, its capability has augmented to three,500 spectators.

HOC Fest’s preliminary turnout of two,000 contributors again in 2016 is anticipated to cap round 5,000 of pageant goers this 12 months, persevering with the development of a neighborhood rising indie viewers.

Billboard related with a number of of the Latin acts acting at HOC Fest this 12 months. Here is their tackle their upcoming efficiency:

1) This your first efficiency at HOC Fest. What is the importance of your involvement in an indie fest in Miami, the place, it appears, city tradition takes heart stage?

Jaialai (Venezuela, El Salvador, Cuba): It is certainly! and we're thrilled. HOC Fest has been constructing one thing lovely previously years and we at all times hoped to be part of it. It is nice how 12 months after 12 months, they put the hassle on serving to native bands, which is one thing that the music scene in our metropolis wants.

Mr. Pauer (Venezuela): This is the primary time Mr. Pauer performs at HOC and we're extraordinarily honored and excited. I characterize a part of the Latin different music tradition within the metropolis and the Latin Electronic scene by way of my sound Electropico. The proven fact that HOC validates the craft of those sounds made in Miami is a serious step into the homegrown music amplification having the chance to play with prime acts from world wide.
2) HOC Fest brings a bevy of musical acts collectively. What do you admire about this pageant?

Jaialai: Besides how well-balanced it's, we first attended the fest final 12 months as spectators and I beloved the way it gave us such an easy-going vibe. Sometimes festivals get hectic and overwhelming, so it was good how they paid consideration to the area it's a must to roam round and the totally different areas in which you'll be able to chill out for a bit and bounce again into the motion when you're prepared. Oh, and the park is gorgeous and surrounded by water! which is at all times a plus.

Mr. Pauer: I just like the number of acts concerned within the pageant and the setup is simply excellent having the seaside and sundown mixed with music, meals, artwork & crafts and in a condensed 2-day expertise of why Miami is so superior. I like the truth that you'll be able to select the way you wish to expertise the pageant and benefit from the multicultural vibe.

Millionyoung (Cuba): HOC does a fantastic job of bringing an array of musical kinds from acquainted and new artists, and it's nice with the ability to hear everybody in a novel setting. Getting to take heed to so many nice bands and DJs, proper by the ocean, is one-of-a-kind expertise.

Richie Hell (Argentina): I really like every thing about HOC... it's outdoor in a lovely island in candy November and solely 10 minutes from the town. You even have an ideal stability between music kinds and viewers ages; and I at all times uncover new favourite bands and get to attach with a lot of different artists, since backstage areas are properly organized and nice hanging space.

Delsonido DJ (Colombia): Beside all the great music acts and all of the meals, HOC Fest has a fantastic human crew!

three) What do you anticipate to seize from the South Florida viewers given its intricacy of musical range?

Jaialai: Well it's. But the music scene has advanced and there are various efforts to get it out of its shell. Since we began taking part in, we knew the problem we had however surprisingly it received higher and higher in a short time. Miami needs good music they usually need good acts to go to the town, so I feel everybody that decides to come back down right here goes to get a greater expertise every time.

Mr. Pauer: This is a really thrilling time for Mr. Pauer since I’ll be debuting new music, present and projection for my upcoming album since 2016. Is good to debut this at house earlier than taking it on tour and revel in our metropolis in among the best pageant setups for music range.

Millionyoung: In Miami there’s a ton of overlap between the music scenes, and it’s not unusual to see comparable crowds going to take a look at a punk band, after which home DJ in the identical evening, so festivals like this actually thrive right here. Audiences in Miami are particularly receptive to every kind of music.

Richie Hell: South Florida audiences take the most effective out of me. This is the place the place I can develop my limits at its fullest. I may be very eclectic in kinds and moods and normally the gang may be very pleased with this swing.

Delsonido: Dance and all good vibes!

four) How essential is the cross-cultural program of HOC for you as a musician? 

Jaialai: Very! being our band a cross-cultural one. We have two members from Venezuela, one from El Salvador and the opposite one a Miami native (with Cuban and Spanish roots). I might say that Miami is without doubt one of the most culturally various cities within the states and additionally it is a gathering level. It is the doorway to this nation when coming from the South, so it's important that we embrace all of the cultures that depart a legacy on this metropolis and the way it impacts the sounds of the bands coming from right here.  

Mr. Pauer: It is essential to acknowledge the DNA of the town and be open to embrace the world sounds. Our metropolis is a world melting pot. I’ve been in Miami for 25 years now and at all times as a musician. I really like the problem of discovering methods to develop the viewers and to maintain the reside music scene alive. Initiatives like HOC want all of the love potential from the viewers and the town.

Millionyoung: It’s at all times particular to see bands from throughout the Caribbean, Central and South Americas reside. Modern music has an increasing number of overlap between genres lately, so it’s at all times fascinating to see what spin individuals from totally different cultures convey to the desk.

Richie Hell: Cross-cultural packages are for me the guts of Miami's music/artwork scene and a fantastic alternative for us with Latin descent to indicate our music to individuals throughout and nonetheless really feel near house.  I'm primarily based in MIA since 2015 and I'm very grateful with the possibilities I needed to meet individuals from throughout Latin America and the remainder of the world and get to play with and for them. 

Delsonido: To have the chance to be heard and on the similar time uncover new sounds and kinds.

5) HOC Fest celebrates its third installment this Nov. Any phrases for readers (and Miami’s viewers who has by no means attended the pageant) you want to share?

Jaialai: It is a special sort of fest! Which you'll positively get pleasure from. Nothing compares to being subsequent to a physique of water and nature and experiencing the wonderful acts which might be going to be visiting. Also, to have the chance to take heed to bands you haven't heard earlier than and simply being open to new stuff is one thing that our metropolis wants.

Mr. Pauer: Don’t miss this music & artwork celebration with prime acts from world wide embracing every thing Miami has to supply. You will likely be a part of Miami music historical past supporting HOC Fest and all of the unbelievable music acts, eating places, artists and distributors. This is a tremendous 2 days music pageant to not miss proper by the water. Support locals!

Millionyoung: HOC is exclusive in that they concentrate on a extra laid-back vibe, complimented by the seaside entrance setting. The open area makes the weekend really feel extra like a refreshing expertise than an exhausting one.

Richie Hell: Come with an open thoughts for music and your soul prepared to attach with nature and buddies. 

Delsonido DJ: HOC Fest provides music bands from world wide, DJs, artisan distributors, meals and so on., every thing you have to have the most effective time with individuals that you simply love.

HOC Fest: Latin Acts Talk Joining Indie Fest On Virginia Key Beach