Quality Control’s Pierre “Pee” Thomas and Kevin “Coach Ok” Lee, the duo behind Migos and Lil Baby, lead Billboard’s annual listing of the highest 100 executives and creatives who've made R&B and hip-hop the most well liked genres on earth. To see how we selected this yr's R&B/Hip-Hop Power Players listing, scroll to the underside of this web page. See who made final yr's inaugural Hip-Hop Power Players listing right here.
EXECUTIVES OF THE YEAR
Dressed for work in a white T-shirt and black pants, Pierre “Pee” Thomas hunches over his cellphone within the bunker-like Atlanta headquarters of Quality Control Music. “We’re into one thing actual deep proper now,” he says as he scrolls by Apple Music’s listing of high 100 songs whereas Kevin “Coach Ok” Lee, recent from the barber, reclines in his workplace chair.
Thomas is trying to find a track on the listing that doesn't qualify as hip-hop. He names two, Maroon 5’s “Girls Like You” and Ella Mai’s “Boo’d Up,” however each characteristic rappers related to the homegrown label they based and run, Thomas as CEO and Lee as COO. “Girls Like You” visitor stars Cardi B, whom the 2 say is the primary shopper of a brand new consulting firm they've fashioned, and a remix of “Boo’d Up” with a cameo by Quavo of Quality Control flagship act Migos helped propel Mai to the highest of Billboard’s Mainstream R&B/Hip-Hop Airplay chart in July.
“How is hip-hop working the world proper now?” asks a poker-faced Thomas, evoking a chuckle from Lee. They are absolutely conscious that Quality Control and its major-label companion, Capitol Records, are on the entrance traces of that takeover.
Read the total profile on Thomas and Lee right here.
CHANCE THE RAPPER, 25
Philanthropist; proprietor, Chicagoist
Good Deed: The 2017 greatest new artist Grammy Award winner personally donated $1 million to Chicago Public Schools.
Budding Media Baron: Chance has promised new album is on the best way, however over the last two years he has been busy investing in his native Chicago. In 2017, his SocialWorks charity raised one other $2.2 million for the humanities and education schemes at 20 colleges. And in August, he introduced, within the lyrics of recent track “I Might Need Security,” that he had acquired native information web site Chicagoist. In an announcement, Chance mentioned the positioning could be relaunched as “an unbiased media outlet targeted on amplifying numerous voices and content material,” however, simply as he has achieved together with his music, it gained’t be a shock if the media-savvy artist (whose mother and father have labored in metropolis and state politics) makes use of his new acquisition to shine an editorial mild on the general public servants and firms that aren't doing proper by the residents of his hometown.
KENDRICK LAMAR, 31
Pulitzer Prize winner
Achievement Of The Year: In April, Lamar grew to become the primary non-classical or jazz musician to obtain the Pulitzer Prize for his 2017 album, DAMN.
Ran With The Panther: Lamar has been unavoidable over the previous yr. His Pulitzer win vaulted him right into a cultural pantheon occupied by Ornette Coleman, Toni Morrison and Ernest Hemingway. The award additionally topped a spectacular 12 months throughout which the songs from DAMN. collectively generated three.three billion on-demand streams, whereas streams for the tracks on Black Panther: The Album, the smash Marvel film soundtrack he co-produced (and appeared on), totaled 1.three billion.
Founder, Fenty Beauty By Rihanna
The Beauty Of Diversity: Unanimously praised for its staggering 40 shades of diversity-embracing basis, Rihanna’s Fenty Beauty line challenged the cosmetics trade to begin reconsidering its shoppers whereas additionally proving artists not must be the face of a model once they could make financial institution by being the model. Within a month of launch, gross sales had been valued at $72 million and the road helped elevate enterprise companion LVMH’s beauty and fragrance gross sales for the third quarter of 2017 by 17 %.
Work, Work, Work, Work...: While disrupting the sweetness trade, the Barbadian artist has continued increasing her well-reviewed clothes line with PUMA and her Savage x Fenty lingerie firm, whereas reportedly engaged on two albums: one pop, the opposite dancehall.
MARLENY DOMINGUEZ-REYES, 40
Senior vp advertising, Republic Records
TYLER ARNOLD, 26
VP A&R, Republic Records
Made The Most Of The Post: Post Malone ranks as one in all Republic’s largest success tales of the previous yr, and Dominguez-Reyes performed a key function in making the rapper ubiquitous on the charts. His second studio album, beerbongs & bentleys, generated three high 5 hits on the Billboard Hot 100, and two of them, “rockstar” and “Psycho,” hit No. 1. Arnold helped convey Metro Boomin’s Boominati Worldwide label to Republic in June 2017, whereas debut single “No Complaints” (that includes Drake and Offset) amassed 177 million streams.
Next!: Now that Post Malone is a success, Dominguez-Reyes says she’s questioning, “Where’s the following Post? Not [another] actual model of him, however a brand new iteration.”
President, Motown Records
Fab Three Ties Fab Four: The alliance between Motown and Quality Control Music continues to pay dividends. The three Migos notched their second consecutive Billboard 200 No. 1 with platinum LP Culture II, and scored Hot 100 high 10 hits with its singles “MotorSport,” “Stir Fry” and “Walk It Talk It.” Newcomer Lil Baby scored his first Hot 100 high 10, “Yes Indeed,” with Drake.
Harvest Time: With a roster that features joint ventures with producer Zaytoven and rapper Chaz French, Habtemariam says betting on folks “who know learn how to do the onerous work and construct” frames her enterprise technique. “Streaming shined a light-weight on what we already knew: the dominance of black music,” she says. “Luckily, we had already planted the seeds -- developed relationships and signed expertise.”
IBRAHIM “IB” HAMAD, 34
Co-founder/president, Dreamville; supervisor, J. Cole
Fulfilled Dreamville: Hamad is the bedrock upon which J. Cole and Dreamville proceed to flourish. Cole’s 2018 KOD album was his fifth to high the Billboard 200, and on May 5, he grew to become the primary artist to debut three songs -- “ATM,” “Kevin’s Heart” and “KOD” -- within the high 10 of the Hot 100 in the identical week. The label’s success led its co-founders to companion with Live Nation-owned promoter RatingMore Shows to plan a Dreamville Festival on Sept. 15 in Cole’s hometown of Raleigh, N.C. Hamad says 20,000 tickets had been bought earlier than the lineup -- which included Cole, SZA and Young Thug -- was introduced. Just 4 days earlier than showtime, nevertheless, the fest needed to be canceled as a result of Hurricane Florence. It has since been rescheduled for April 6, 2019.
Expansion Plan: Hamad plans to department out into sports activities administration in 2019. “It has at all times been a ardour of mine,” he says.
MICHAEL KYSER, 52
President of black music, Atlantic Records
Executive vp city radio promotion, Atlantic Records
DALLAS MARTIN, 34
Senior vp A&R, Atlantic Records
ORLANDO WHARTON, 35
VP city A&R, Atlantic Records
Brought Cardi To The Party: The groundbreaking chart and gross sales success of Cardi B -- her album Invasion of Privacy debuted at No. 1 on the Billboard 200, has spent 21 weeks within the high 10 and generated 2.1 billion streams -- is one in all a number of success tales that Atlantic’s R&B/hip-hop workforce has written over the past 18 months: Bruno Mars, Tank and Gucci Mane have all added to Atlantic’s 14.6 % share of the style; Martin A&R'd Nipsey Hussle’s critically acclaimed 2018 album, Victory Lap; and Wharton put collectively Kodak Black’s double-platinum “Roll in Peace” (that includes XXXTentacion) and platinum singles by A Boogie Wit Da Hoodie and PnB Rock.
R&B-Surgence: Kyser says Atlantic is targeted on tapping into “the R&B renaissance that’s occurring” with “a number of child acts [including Ayanis and Sebastian Mikael] that we’re prepared to interrupt.”
Senior vp/head of rhythm, city and hip-hop promotion and technique, Warner Bros. Records
Achievements Of the Year: L’Heureux has been behind among the largest songs on the radio over the last yr, together with BlocBoy JB’s “Look Alive” (that includes Drake), which spent two weeks atop Billboard’s R&B/Hip-Hop Airplay chart in May, and Lil Pump’s “Gucci Gang” -- 9 weeks within the Hot 100’s high 10. He labored intently with the late Mac Miller and is at the moment selling the complete OVO roster.
Radio: As Important As Ever: Despite the function that streaming has performed in hip-hop’s pop dominance, L’Heureux says that each efficient promotion marketing campaign begins or ends with radio: “Find one other place on the planet with the potential to succeed in 200 million folks per week.”
KEVIN LILES, 50
Co-founder/CEO, 300 Entertainment
RAYNA BASS, 31
Head of city advertising, 300 Entertainment
SELIM BOUAB, 40
Senior vp A&R, 300 Entertainment
Giving 300 Percent: Under the steering of Liles, a former DJ and Def Jam government, 300’s led method drove Billboard 200 successes for Young Thug’s Super Slimey mixtape with Future (No. 2), which has generated a collective 464 million streams, and Tee Grizzley’s Activated (No. 6). Bouab’s intuition for expertise -- he signed Fetty Wap in 2014 -- and Bass’ digital-savvy rollouts have damaged songs for TK Kravitz (“Ocean”) and Paper Lovee (“Here four Ya”).
Genre Blending: Bass says 300’s city division is doing its half to develop the label’s pop, rock and alt divisions, which led to New Zealand jazz-pop quartet Drax Project that includes on a observe by rapper Famous Dex. “Everyone at 300 is [working] on the challenge to make it successful,” she says.
MIKE WILL MADE-IT, 29
CEO, Ear Drummer Records and Ear Drummers Entertainment
“Humble" And Proud: Following the success of Rae Sremmurd’s “Black Beatles,” Mike WiLL raised the bar with SR3MM, an bold triple album -- which included solo LPs by brothers Slim Jxmmi and Swae Lee -- that has registered 484,000 equal album models and over 632 million streams. He additionally produced Kendrick Lamar’s “HUMBLE.,” which grew to become the rapper’s first Hot 100 No. 1 as a lead artist and picked up three Grammy Awards.
THE R&B REVIVALISTS:
President of city music, RCA Records; CEO, ByStorm Entertainment
TUNJI BALOGUN, 35
Executive vp A&R, RCA Records; co-founder, Keep Cool
Executive vp advertising, RCA Records
At a time when the majors have prioritized signing hip-hop expertise to capitalize on the style’s recognition amongst streamers, this trio of RCA executives has led an R&B renaissance that can be being pushed by digital shoppers. Their improvement of artists corresponding to SZA, H.E.R., Miguel, Normani and Khalid has produced a brand new era of stars. And the signing of R&B/hip-hop hybrid Childish Gambino in January resulted in his first single for the label, “This Is America,” hitting No. 1 on the Hot 100.
Ctrl, the debut album by 2017 breakout SZA, has generated 1.5 billion streams and earned 1.three million equal album models since its launch. Genre-bender Miguel rose to No. three on Billboard’s R&B/Hip-Hop Airplay chart with “Sky Walker” that includes Travis Scott. Fellow 2018 greatest new artist nominee Khalid adopted a breakout yr with a number of collaborations, together with “Love Lies,” a high 10 hit with new Keep Cool/RCA signee Normani. And H.E.R.’s EP, I Used to Know Her: The Prelude, rose to No. 1 on the Top R&B Albums listing. Says Balogun: “H.E.R. goes to be round for many years.”
The Change-Up: “R&B was changed on the radio by hip-hop,” says Balogun. “Its resurgence might be tied on to streaming, as a result of there are a variety of younger girls who're saying, ‘Here, take my vibe for as we speak.’ I really like Future, Drake and Lil Uzi Vert, however generally I need to vibe out to H.E.R., SZA or Jorja Smith.”
All About The Music: “SZA is altering the sport, straight up,” says Williams. “And I’m so pleased with H.E.R. and the way she has been capable of encourage [listeners] to give attention to the music. It’s not at all times about imaging and your social sport.”
The Magic Of Miguel: “When I discovered Miguel, I used to be informed, ‘He’s gifted, however he's not going to get performed on the radio,’” remembers Pitts. “Our first studio session was with Usher. Miguel wore eyeliner. Before Usher arrived, I mentioned, ‘Yo, canine, what's that?’ He begins to elucidate however then pauses and says, ‘This is my shit -- why aren't you on it?’ That’s the second I fell in love. I mentioned, ‘I do know what you’re attempting to do. Let me show you how to.’ I needed him to maintain his model. If we’re going to do it, we’re going to do it our means.”
President, Epic Records
Executive vp promotions, Epic Records
Astroworld Blasts Off: Under Rhone’s management, Travis Scott’s Astroworld topped the Billboard 200 in August with one of many largest debut weeks of 2018. All 17 of its tracks debuted concurrently on the Hot 100, making Scott solely the fifth artist to land that many songs on the chart without delay. Adams was promoted in April after her workforce delivered a string of hits that included French Montana’s “Unforgettable.”
GHAZI SHAMI, 42
Universal Appeal: In April, the Bay Area unbiased inked a nonexclusive, multiyear distribution pact with Universal Music Group. “We’re working intently with [UMG’s labels] to develop a variety of their youthful acts,” says Shami, whose ear for expertise led him to launch (with indie Bad Vibes Forever) XXXTentacion’s debut studio LP and to signal a brand new take care of the rapper shortly earlier than his homicide in June. “God relaxation his soul,” says Shami, who's readying a posthumous launch of recent recordings by X.
Empire Building: Shami plans to open a London outpost tailor-made to the U.Ok. grime scene and is “planting seeds” in Southeast Asia by a partnership with Sean Miyashiro’s collective, 88rising.
ANTHONY “TOP DAWG” TIFFITH, 48
Founder/CEO, Top Dawg Entertainment
TERRENCE "PUNCH" HENDERSON*
Co-presidents, Top Dawg Entertainment
All The Stars: Tiffith, who was Billboard’s 2017 Hip-Hop Power government of the yr, and his co-presidents maintained Top Dawg’s momentum with the platinum success of R&B revelation SZA’s four-time Grammy-nominated debut, Ctrl, whereas Kendrick Lamar gained a Pulitzer Prize for his triple-platinum LP, DAMN., and co-produced Black Panther: The Album, which has moved 1.three million equal album models.
Peer Pressure: Every TDE launch is put by the ringer in a gaggle listening session that may get heated. “Our household construction is admittedly loopy,” says Free. “Everybody within the firm has a voice.”
KANYE WEST, 41
CEO, G.O.O.D. Music
PUSHA T, 41
President, G.O.O.D. Music
High Five: In May and June, G.O.O.D. Music made waves with its rollout of 5 West-produced albums in as many weeks, together with Pusha’s DAYTONA (159 million streams) and West’s Ye (538,000 equal album models). The artistic flurry got here throughout a time during which West drew criticism for provocative statements about slavery and his assist of President Donald Trump. “Nothing goes to make us conform,” says Pusha of the label’s bold output and its iconoclastic CEO.
Ye's Back: “He spearheaded the whole lot,” says Pusha of West’s return to the studio, which “began off as remedy. We had been like, ‘Let’s go work on an album, man. We’re simply going to go knock this out.’ That changed into, ‘Wait, this may be good for [G.O.O.D. artist] Teyana [Taylor],’ and ‘I could need to put out an album.’ It was hours of him discovering attention-grabbing chops and loops. Watching him was phenomenal.”
BRYAN "BIRDMAN" WILLIAMS, 49
RONALD "SLIM" WILLIAMS, 51
Co-CEOs, Cash Money Records
Hip-hop Mint: The Williams brothers’ model has lived as much as its title over the previous 18 months. Drake’s record-shattering Scorpion album, which was collectively launched by Cash Money, Young Money and Republic, grew to become the primary LP to rack up a collective 1 billion world streams in per week. Nicki Minaj’s Queen, which debuted at No. 2 on the Billboard 200, has earned 675,000 equal album models, together with 679 million on-demand audio streams. Meanwhile, Birdman’s public apology to Lil Wayne for his or her previous authorized battles, which had been settled earlier this yr, helped pave the best way for the discharge of the rapper’s lengthy anticipated Tha Carter V.
DION “NO I.D.” WILSON, 47
Executive vp, Capitol Music Group; President, Artium recordings
Five For four:44: Wilson, who was the only real producer of Jay-Z’s four:44, snagged 5 Grammy nominations, together with producer of the yr, nonclassical.
The Tower's Rising Powers: Recruited to solidify Capitol Music Group’s urban-market credibility, the revered R&B/hip-hop producer and A&R clairvoyant factors to a handful of creating artists as indicators of what’s to come back. On Quality Control, there’s Lil Baby, who hit No. 6 on the Hot 100 in June with the Drake collaboration “Yes Indeed,” and singer-rapper Stefflon Don, who in June grew to become the sixth lady ever named to XXL’s annual Freshman Class. At Capitol, there’s Queen Naija, a vlogger and singer who topped Billboard’s Emerging Artists chart in July. Says Wilson: “We’re [evolving] from a pop-leaning firm to a really numerous, broad one.”
NICOLE WYSKOARKO, 40
Executive vp city operations, Interscope Geffen A&M
TIM GLOVER, 34
MANNY SMITH, 38
Senior vp's A&R, Interscope Geffen A&M
DASH SHERROD, 31
VP A&R, Interscope Geffen A&M
The Breakthrough Bunch: Interscope’s A&R division has delivered large wins with veterans and newcomers. New workforce chief Wyskoarko is behind the U.S. crossover of British songstress Ella Mai, whose “Boo’d Up” topped Billboard’s Adult R&B Airplay chart in July and has notched 523 million streams. Smith, who A&R’d Kendrick Lamar’s DAMN., reunited with the rapper to curate the Billboard 200-topping Black Panther soundtrack; Glover oversaw A&R for J. Cole’s fifth consecutive No. 1 LP, KOD; and Sherrod was instrumental within the signing of “emo rap” star Juice WRLD, whose debut album, Goodbye & Good Riddance, has amassed 1 billion streams.
Keeping It 100: Given the current expertise surge, Wyskoarko says she is targeted on conserving the label’s roster streamlined to make sure that it has “the bandwidth to service all of these tasks.”
DOONEY BATTLE, 29
Co-founder/CEO, Tha Lights Global
Big Deal: In early August, Battle inked a partnership with Sony Music that can steer Tha Lights Global’s expertise to the label group. Sources say the five-year deal is price upwards of $20 million.
Not Mailing It In: Battle signed Lil Pump in 2016, when the SoundCloud rapper was simply 16. That foresight paid off with Pump’s breakthrough hit, “Gucci Gang,” which shot to No. three on the Hot 100 in December and has amassed over 798 million YouTube views. “Two years in the past, I knew nobody within the trade,” says Battle, who was then delivering mail in southern Florida. “But my purpose was to get to the highest, and it basically occurred.”
SHAWN "JAY-Z” CARTER, 48
Founder, ROC NATION
JAY BROWN, 44
CEO, ROC NATION
DESIREE PEREZ, 48
COO, ROC NATION
The Carters Clean Up: Jay-Z and Beyoncé’s long-awaited joint album, Everything Is Love, has earned 408,000 equal album models since its shock launch in June. Meanwhile, their On the Run II Tour has grossed over $213.four million worldwide and, Billboard estimates, is trending towards the $250 million mark.
Can't Knock The Hustle: Now in its 11th yr, Roc Nation has advanced right into a diversified firm with tentacles that stretch properly past music, together with TV manufacturing, a movie division that has produced documentaries on Trayvon Martin and Kalief Browder, and sports activities administration. But that isn’t to say the Roc has been slacking musically. It has a chunk of J. Cole’s KOD, which had one of many strongest album debuts of 2018; and DJ Khaled’s “No Brainer” grew to become the third high 5 Hot 100 hit of his profession.
SEAN “PUFF DADDY” COMBS, 48
Chairman, Combs Enterprises; CEO, Bad Boy Entertainment
DIA SIMMS, 42
President, Combs Enterprises
Brand(y) Expansion: Simms, a Queens native who grew up watching Salt-N-Pepa dance rehearsals, helped oversee the June launch of the newest providing from Combs Wine & Spirits: Cîroc VS Brandy, which has been endorsed by Cassie, Rick Ross and DJ Khaled. And Combs returned to TV as a producer and choose on the second season of Fox’s singing competitors The Four: Battle for Stardom, which averaged 2.7 million viewers.
Above All, Revolt: “The short-term precedence proper now's REVOLT Television, which is a house for unapologetic hip-hop music, style, tradition and swagger,” says Simms. “It’s genuine and one of many few actually majority-black-owned TV networks on the earth.”
DR. DRE, 53
Founder/CEO Aftermath Entertainment and Beats by Dr. Dre
Kamikaze Pilot: Dre is virtually a recluse in as we speak’s social-media-friendly world, however he nonetheless strikes the needle. He executive-produced Eminem’s Kamikaze, which, within the week following its shock launch on Aug. 31, earned 434,000 equal album models. (He’s additionally featured on the observe “Bad Guy” and within the video, together with footage of The Notorious B.I.G. and Tupac Shakur.) Kamikaze is one in all 4 LPs on Dre’s Aftermath label that topped the Billboard 200, together with Eminem’s Revival, Kendrick Lamar’s Pulitzer-winning DAMN. and his Black Panther soundtrack. Meanwhile, Apple and Beats are, respectively, Nos. 1 and a couple of within the U.S. headphone market, in accordance with analysis agency NPD Group.
Legacy Secured: HBO’s 2017 miniseries The Defiant Ones showcased Dre’s historical past as one in all hip-hop’s most influential architects.
AUBREY “DRAKE” GRAHAM, 31
Co-founder, OVO and OVO Sound
NOAH “40” SHEBIB, 35
Co-founder, OVO and OVO Sound; producer
President, OVO Sound
Scorpion Slays All: Drake and his OVO workforce owned the summer season of 2018 with Drizzy’s record-setting album Scorpion. Prodigious beatmaker and longtime collaborator 40 produced the majority of the LP, which grew to become the primary ever to amass 1 billion world streams in per week. Drake additionally topped The Beatles’ file for probably the most simultaneous hits within the Hot 100’s high 10 -- seven to The Fab Four’s 5.
OVO’s Plan: The Toronto-based OVO Sound label, which was co-founded by Oliver El-Khatib, expanded its distribution pact with Warner Bros. Records and put in Mr. Morgan on the main’s New York places of work. Meanwhile, Drake’s supervisor, Adel “Future the Prince” Nur, is quarterbacking the rapper-actor’s growth into movie and TV.
SHAWN HOLIDAY, 41
Head of city music, Columbia Records and Sony/ATV Music Publishing
Stargazing With Scott: Holiday, who calls himself “music’s casting director,” discovered a real star for Sony/ATV when he signed Travis Scott, whose Astroworld grew to become his second Billboard 200-topping album, producing over 1.three billion streams. He additionally helped finalize Sony’s partnership with Tha Lights Global, the corporate that manages Lil Pump, whom he teamed with Diplo and French Montana on “Welcome to the Party,” that includes Zha Ward.
Mentor Mindset: Holiday says that he needs to “empower and mentor extra younger executives. I see too many coming into the sport for the improper causes,” he provides. “They are available for a fast examine and assume they’ve made it.”
STEVEN VICTOR, 38
Executive vp/head of A&R, Def Jam Recordings; founder/CEO, William Victor Management Group
Big Promotion: Less than a yr after he grew to become senior vp A&R at Universal Music Group, New York-based Victor was tapped final October to run Def Jam’s A&R division. His workforce has since signed 10 acts, together with producer Ronny J and, in partnership with Pharrell Williams’ Star Trak imprint, YK Osiris.
Going The Distance: “I don’t assume artist improvement is a misplaced artwork,” says Victor. “I don’t need to signal somebody who’s going to be scorching as we speak however over inside six months.”
W. CORTEZ BRYANT, 39
COO, Young Money Entertainment; Co-CEO, The Blueprint Group; companion, Maverick
Wayne's Win: Bryant says the “most rewarding victory” of the previous yr was the settlement of shopper Lil Wayne’s authorized dispute together with his label, Cash Money Records -- and, finally, a public apology from co-CEO Bryan “Birdman” Williams. The treaty freed up Weezy’s long-delayed Tha Carter V for launch.
The Queen And The Kid: Bryant’s celebrity shopper Nicki Minaj has been making information along with her newest album, Queen, and her Beats 1 radio present, whereas upstart Rich the Kid’s debut LP, The World Is Yours, bowed at No. 2 on the Billboard 200.
PAT CORCORAN, 28
Manager, Chance The Rapper; founder, Haight Brand
Chance The Multihypenate: With Corcoran’s steering, Chance the Rapper blossomed right into a multimedia entertainer, internet hosting Saturday Night Live final November, co-starring within the campy horror movie Slice and touchdown a voice function in DreamWorks Animation’s 2020 Trolls sequel. Meanwhile, the rapper’s options on DJ Khaled’s “No Brainer,” with Justin Bieber and Quavo, and on Cardi B’s “Best Life” respectively hit Nos. 5 and 39 on the Hot 100.
New Hustles: Corcoran added pop upstart Clairo to his roster and launched No Fine Print wine with Skrillex supervisor Tim Smith.
BEYONCÉ KNOWLES, 37
CEO, Parkwood Entertainment
STEVE PAMON, 48
COO, Parkwood Entertainment
Secret Beygent: Pamon, a former JP Morgan Chase government, flies beneath the radar as administration and operations muscle at Beyoncé’s company arm, and the yr’s main flex has been exhibiting off the renewed energy of Bey and Jay-Z’s enterprise and private partnership. The energy couple’s shock LP Everything Is Love, a Parkwood/Roc Nation collaboration, spun off 5 Hot 100-charting singles; a viral music video filmed within the Louvre for “Apes**t” racked up 119 million-plus views on Bey’s YouTube channel. Meanwhile, the couple’s On the Run II Tour has grossed $213.four million and counting.
Founder, London Entertainment
Dream Come True: “My dream was to have a No. 1 artist in music,” says London-born Andre Jackson, who was christened Dre London by French Montana. In 2018, his marquee act, Post Malone, fulfilled that dream when his second LP, beerbongs & bentleys, spent its first 5 weeks at No. 1 on the Top R&B/Hip-Hop Albums chart -- the primary time a male act had achieved so since 2002.
Post Production: With Post Malone’s music catalog surpassing 5.5 billion whole streams in 2018, London is in search of new frontiers for the artist and says he'll quickly be launching a movie/TV manufacturing firm, Dre Vision, for that goal. “Victory loves preparation,” says London.
CO-CEO, The Blueprint Group; companion, Maverick
Coronated Queen: Roberson labored with longtime shopper Nicki Minaj on the discharge technique for her fourth album, Queen, which debuted at No. 2 on the Billboard 200 in August.
Bespoke Branding: In May 2017, the Bronx native secured a partnership with Stillhouse Whiskey for G-Eazy, whom he co-manages with The Revels Group’s Jamil Davis and Matt Bauerschmidt. “It’s about discovering a tailor-made swimsuit for a selected act,” says Roberson.
ANTHONY SALEH, 32
CEO, Emagen Entertainment Group; founding companion, wndrco
Nasir Is Here: Saleh cites “lastly getting a Nas album out” -- Nasir, his first in six years -- because the excessive level of the previous 12 months.
Making The Right Call: At 15, Saleh labored as telemarketer. Now, greater than a decade later, the California native has mastered managing a roster that features frequent chart-topper Future in addition to rising artist/summer season pageant favourite Alina Baraz. “I work with artists who've very clear visions for themselves,” says Saleh. “I'm then capable of do what I do greatest, which is assist convey that imaginative and prescient to life.”
WASSIM “SAL” SLAIBY, 38
CEO, Sal & Co./XO Records; companion, Maverick
Achievement Of The Year: In April, Slaiby’s star shopper The Weeknd notched his third consecutive Billboard 200 No. 1 with shock EP My Dear Melancholy, then fulfilled his dream of headlining Coachella. “Seeing Abel [Tesfaye, aka The Weeknd] take over that stage and understanding how a lot it meant to him was very particular,” says Slaiby, who has labored with the artist since 2012.
Good Medicine: The Lebanese entrepreneur additionally manages French Montana, and the 2 partnered with Global Citizen and Mama Hope to construct a Ugandan hospital that opened in March.
ZACH ISER, 33
CAOLINE YIM, 39
Agents, Creative Artists Agency
Cardi B Made The A-List: With 10-year CAA vet Cheatham in her nook, Cardi B made historical past as the primary solo feminine rapper with two Hot 100 No. 1s: “Bodak Yellow (Money Moves)” and “I Like It” with Bad Bunny and J Balvin. Yim and Iser departed ICM for CAA in March, bringing with them a roster that features SZA, Kehlani and Daniel Caesar.
Stage Mother: After a show-stopping Coachella debut adopted by day off for the delivery of her daughter, Kulture, Cardi is plotting a 2019 headline tour. Meanwhile, in accordance with Yim and Iser, 2018 breakout Ella Mai bought out 15 reveals on her summer season tour.
Partner/music agent, ICM Partners
J. Cole-Powered: “When you take a look at the complete panorama of music, there’s solely a handful of hip-hop area acts,” says Gibbs, and his longtime shopper J. Cole is one in all them. Gibbs booked 35 area reveals behind the discharge of the rapper’s KOD album, which Billboard estimates might gross $45 million to $50 million.
High on H.E.R.: Gibbs predicts large issues for 21-year-old multi-instrumentalist H.E.R. (given title: Gabi Wilson). “She’s within the R&B house, however you’ll hear some hip-hop from her. I really consider she might be this era’s Prince.”
ERIN LARSEN, 32
Agent, Paradigm Talent Agency
Growth Agent: It has been a very good yr for Larsen’s purchasers Playboi Carti -- whose Die Lit album reached No. three on the BIllboard 200 in May -- and Lil Uzi Vert, who topped the Billboard 200 with debut LP Luv Is Rage 2 in September 2017.
Feelings Mutual: “It’s unbelievable to be part of any defining second of an artist’s profession,” says Larsen, who cites the emotional jolts of “Uzi promoting out [the 10,200-seat] Liacouras Center in North Philadelphia in December 2017 -- the neighborhood the place he grew up and the place [a lot of people] don’t ever make it out -- then enjoying for the most important crowd of his profession at Lollapalooza” in August.
Founder/CEO, Cara Lewis Group
Smokin’ Again: After a 16-year hiatus, Lewis introduced again her Smokin’ Grooves Fest with a lineup that included Erykah Badu, The Roots, Anderson .Paak and H.E.R. She says the Long Beach, Calif., fest bought all 15,000 tickets in a day.
Spotlight on Shady: After a four-year break, Lewis put longtime shopper Eminem on tour this spring behind the late-2017 launch of his Revival LP. Could that roadwork have one thing to do with sturdy gross sales and streaming numbers for the rapper’s shock August launch, Kamikaze? (It earned 434,000 equal album models in its first week out.) “It might have acted as a catalyst for a youthful demographic to devour extra of his music,” says Lewis, “however Kamikaze’s success is the fruits of the challenge’s inherent high quality and Eminem’s loyal fan base.” Lewis says there are not any plans for Eminem to tour once more, however she does have Travis Scott -- whose Astroworld has clocked 1.three billion streams -- on the highway.
Agent, United Talent Agency
Routing ‘Rockstar’: Paglierani booked and routed one of many summer season’s largest breakthrough excursions: “rockstar” collaborators Post Malone and 21 Savage’s North American run of enormous amphitheaters. All 30 dates -- totaling practically 350,000 tickets -- bought out, she says.
Prefiguring Post: The University of New Haven (Conn.) alumna made an early guess on Post Malone, including him to her roster in 2015 as a result of, she says, “he didn’t look or sound like anybody else.”
Partner/music agent, WME
Hip-Hop’s Hottest: Smith’s roster reads like a roll name of the style’s largest trendsetters of the final three years: Drake, who has landed 187 songs on the Hot 100 over the course of his profession (probably the most of any solo artist within the chart’s historical past); Kendrick Lamar, who gained the Pulitzer Prize and co-produced the soundtrack to the No. 1 U.S. film of 2018, Black Panther; and Childish Gambino, whose video for “This Is America” has notched over 397 million views on YouTube.
Dealing With Drake: Smith adheres to a easy philosophy in the case of working with Drizzy: “Follow his lead.”
TARIQ CHERIF, 28
MATT ZINGLER, 30
Co-founders, Rolling Loud
Rolling Strong: The fourth yr for the Rolling Loud pageant was its largest but, attracting a crowd of 135,000 followers who paid $300-plus to Miami in May to see J. Cole, Future, Migos and Post Malone. “This yr, it felt like the whole lot lastly clicked,” says Cherif, who met co-founder Zingler once they had been elementary college students in Hollywood, Fla.
Going Louder Overseas: “The meat of our lineup is what makes the distinction between [selling] 30,000 and 60,000 tickets,” says Cherif. “We strive to make sure that each kind of hip-hop fan will get pleasure from no less than 10 artists on the invoice.” That philosophy enabled Rolling Loud to develop to Southern California in 2017 and the Oakland (Calif.) Coliseum this yr, with plans to take the pageant to Japan, China and the United Kingdom. As Zingler places it, “We are planning to take over the world.”
SHAWN GEE, 47
President, Live Nation Urban; companion, Maverick
Priority No. 1: Since he was tapped to guide the newly launched Live Nation Urban in May 2017, Gee has grown the live-music marketplace for R&B, hip-hop and gospel one pageant at a time.
Growing Broccoli: Gee moved Washington, D.C.’s Broccoli City pageant to RFK Stadium in 2018, which, he says, resulted in 32,000 tickets bought, up from eight,000 in 2017. He additionally launched RapCar Live with Spotify; Exodus Music & Arts Festival in Irving, Texas, with gospel legend Kirk Franklin; and closed the primary live-music take care of Prince’s property for 4U, a symphonic celebration of the late icon that's slated to play 47 dates stateside and in Europe, together with London’s Royal Albert Hall.
TYLER, THE CREATOR, 27
Founder, Camp Flog Gnaw Carnival
Flog Gnaw Flourishing: Tyler Gregory Okonma, aka Tyler, The Creator, has proved there’s room within the stay marketplace for a lovingly curated, extremely artistic music/tradition pageant that doubles as a showcase for his buddies and style line. Camp Flog Gnaw, set for Nov. 10-11 in Los Angeles, has outgrown its authentic setting, the 15,000-capacity Exposition Park, and moved to Dodger Stadium, which accommodates 56,000.
Amp’d Camp: SZA, Earl Sweatshirt and Jaden Smith are among the many BFFs who will carry out (no phrase if Timothée Chalamet, who’s name-checked in Tyler’s “Okra,” will present). Concertgoers may also be capable of store the rapper’s Golf Wang clothes line.
JENNIFER DRAKE, 36
Senior director A&R, Sony/ATV Music Publishing
IAN HOLDER, 37
Vp artistic, Sony/ATV
Inked Cardi B: Drake managed to greatest a scrum of publishers vying for Cardi B by inking the rapper to a worldwide contract final October, forward of the discharge of her debut album, Invasion of Privacy, and 6 whole platinum certifications for 2018. Holder re-upped Pusha T and A$AP Ferg whereas signing Lil Skies, Sabrina Claudio and Ronny J to their first offers.
Social Cachet: “My girlfriends and I watched [Cardi’s] Instagram feed prefer it was TV,” says the Los Angeles-based Drake, who made her pitch to the “Bodak Yellow” rapper after flying to Atlanta to see her carry out. “I chased her!” she says with fun. “And Sony put collectively a fantastic deal. Creativity and drive means nothing with out workforce assist.”
WALTER JONES, 37
Vp artistic, Universal Music Publishing Group
STERLING SIMMS, 36
Director of artistic, Universal Music Publishing Group
Corralied Cubeatz: Jones signed German producer duo (and twins) Cubeatz, which has crafted platinum hits for Drake, Travis Scott, Meek Mill, ScHoolboy Q and Kodak Black, amongst others, and inked Quay Global, whose manufacturing on Lil Baby’s “My Dawg” helped land the rapper a deal at Quality Control. Simms assisted Charlie Handsome, who produced Khalid and Normani’s “Love Lies,” in getting his first nation placement as a songwriter-producer on Sam Hunt’s “Downtown’s Dead.” He additionally signed Ant Clemons, who's attracting consideration for his “All Mine” cameo on Kanye West’s Ye.
Tomorrow, The World: “You have to have the ability to supply [talent] one thing your competitor can’t,” says Jones, including that, with 44 worldwide places of work, UMPG affords world clout that’s more and more essential, on condition that “borders are shifting and genres are crossing.”
RYAN PRESS, 38
Co-head of A&R, Warner/Chappell Music
‘Nice’ Moves For Drake: Press helped Drake personal the summer season when he paired sought-after producer Murda Beatz with the celebrity on “Nice for What,” which spent eight weeks at No. 1 on the Hot 100 helped by an all-star video that included cameos by Tiffany Haddish and Issa Rae. Press’ go-to feminine producer duo, NOVA Wav, contributed to The Carters’ Everything Is Love.
On Deck: The Philadelphia native says he’s busy signing “the following era of celebrity writers and producers,” specifically, Tay Keith, Elliott Trent and Pi’erre Bourne. When it involves conserving his roster glad, he says, “Communication and belief is the whole lot.”
JEFF VAUGHN, 33
Vp A&R, Artist Partner Group/Artist Publishing Group
Bona Fides: Three artists that Vaughn signed -- YoungBoy Never Broke Again, Kehlani and Lil Skies -- have collectively amassed 21 gold- and platinum-certified tracks and albums over the previous 18 months.
Passion Project: “I attempt to take heed to everyone,” says the previous United Talent Agency assistant, who began working at 13 so he might purchase Cash Money Records CDs. “Growing up in Northern Virginia wasn’t precisely a hotbed of hip-hop or alternative, so I needed to work actually onerous to remain within the combine,” says Vaughn. “It was a pastime that grew to become a ardour that grew to become a job.”
Director of city music, YouTube
Major Move: After Basa turned Spotify’s RapCar playlist right into a platinum model that drove subscriptions; broke Lil Uzi Vert and Desiigner, amongst different artists; and, in partnership with Live Nation, spawned a live performance sequence, YouTube employed him away in March to work his magic on the video-first platform.
Thinking Of A Master Plan: Basa, who was a programmer for BET and REVOLT previous to Spotify, says he'll give attention to nurturing new expertise “that’s not essentially on everybody else’s radar,” including, “I’m a curator by commerce, and there’s a variety of dope hip-hop manufacturers which have a presence on YouTube. I’d like to see a variety of these come up.”
CARL CHERY, 39
Creative director/head of city, Spotify
From Apple To Car: After three years as head of iTunes and Apple Music’s R&B/hip-hop programming, Chery left to hitch the “monster throughout the road,” the place he has stored the streaming platform’s RapCar model rising: The playlist has surpassed 10.three million followers.
Analytics And Instinct: Chery plans to construct the Spotify model by experiences exterior of the app itself and gained’t rely strictly on numbers to take action. “Curation needs to be a mirrored image of what’s occurring in music and tradition, however for those who lean a technique,” he says, referring to a pure analytics method, “you could be blind to what’s occurring [elsewhere].”
Co-founder/Chief enterprise improvement officer, Create Music Group
Breakthrough Of The Year: Hampton’s firm, which began in 2015 as a YouTube royalties assortment specialist, has expanded its artist companies to incorporate mixtape monetization, video content material creation, music publishing and promotion by Flighthouse, the musical.ly (now TikTookay) and YouTube channel that it acquired in 2017 for simply $50,000. Flighthouse’s teen followers have since grown from 1 million to 17.eight million and CMG’s income has jumped from $16 million to $30 million.
This One's Personal: CMG has collected hundreds of thousands of for Migos, Lil Yachty and Young Thug, however Hampton is especially pleased with discovering 25-year-old rapper Famous Dex and creating him right into a multiplatinum multimillionaire. “I took a extra hands-on method as a result of he’s from Chicago,” says Hampton, a Windy City native.
Head of Content, Apple Music
Artist Ambassador: “All roads in hip-hop result in Apple,” says Jackson, who has performed an important function in making its streaming service -- with over 50 million customers -- a vacation spot for followers of the style. Apple Music amassed roughly 170 million streams of Drake’s Scorpion in 24 hours.
Trendsetters: Jackson has labored intently with the Beats 1 workforce on Drake, Travis Scott and Nicki Minaj’s respective reveals OVO Sound, .wav radio and Queen Radio, which often grow to be trending matters once they’re stay. He has additionally shepherded acclaimed documentaries on the exploits of Sean Combs (Can’t Stop Won’t Stop: A Bad Boy Story) and Bryan “Birdman” Williams (Before Anythang: The Cash Money Story).
THE DISCOVERY SPECIALIST:
ERIKA MONTES, 41
Head of artist and label companies, West Coast, SoundCloud
Since becoming a member of SoundCloud and relocating to Los Angeles 20 months in the past, Montes has been a pivotal pressure behind the web streaming platform’s first-ever artist-centric promoting marketing campaign, First On SoundCloud. Montes, who grew up in Miami and Ecuador, handpicked a primary spherical of unsigned artists that included Galimatias, Jay Prince, Lorine Chia and Taylor Bennett, working with them to create 90-second video montages that gave them most publicity and helped monetize their music. Bennett, who's Chance the Rapper’s youthful brother, has definitely benefited from the marketing campaign: He has generated 46.5 million profession streams. “This subsequent yr I’d like to convey up-and-coming artists and their followers out in numerous cities,” says Montes, “and have them vibe with one another -- to get to know who these followers actually are.”
More Than a Rap Platform: “I know that we're recognized for rappers, and I really like them,” says Montes, however in formulating the First On SoundCloud marketing campaign, “I need to make certain we're inclusive of all genres.”
Chi-Town Love: “Taylor Bennett was the primary artist on my listing, as a result of Chicago has at all times performed such a giant half in my profession. Island Def Jam was my first U.S. label job. I used to be a coordinator doing video promotions and started working on Kanye West’s first three albums again in 2004. I simply fell in love with town and its music,” explains Montes, including that she was happy to “see that it’s thriving, and understanding that I can convey shine to that.”
Bennett On 'SoundCloud Rap': “The time period was made right into a style and mocked, however what’s ignored is how the ‘style’ addresses the world’s lack of know-how and inclusiveness. I really like Erika and SoundCloud as a result of they've achieved a fantastic job of understanding that narrative and permitting younger women and men that appear to be me, and are available from environments just like mine, to be heard worldwide.”
Vp city codecs, Cumulus Media; program director, WNBM New York
Big Reach: Johnson, a 30-year radio veteran who has held his company function since 2016, oversees programming for 42 R&B/hip-hop, grownup R&B and gospel stations. Add to that his programming of WNBM (Radio 103.9), and he has the labels’ consideration.
Been There: Among the songs Johnson has championed are Childish Gambino’s “Redbone” and Sevyn Streeter’s “Before I Do.” He even invited each artists on to his weekly convention name with Cumulus’ R&B/hip-hop program administrators. But he stresses that he doesn't “push down music” to his workforce. Rather, he offers them “as a lot ammunition as I can to make choices.”
ALFRED LIGGINS III*
CEO, Urban One
55 Stations Strong: Liggins, who succeeded his mom, Urban One co-founder Cathy Liggins Hughes, as CEO in 1997, operates the most important African American-owned U.S. broadcaster (which till 2017 glided by the title of Radio One) -- and one that's targeted on black tradition -- with 55 radio stations, cable community TV One and digital division Interactive One.
Executive vp/head of programming, BET
JESSE COLLINS, 48
Founder/CEO, Jesse Collins Entertainment; producer
New Edition Of Success: Two wins from Orlando’s first full yr as government vp got here courtesy of Collins-produced programming. In June, the BET Awards drew four.three million whole viewers -- making it the highest cable awards present in the important thing 18-49 demographic for the fourth consecutive yr -- and in September, the producer adopted up his 2017 biopic smash, The New Edition Story, with The Bobby Brown Story, which drew 6.6 million viewers over two nights.
Up Next: Projects on deck embody American Soul, a scripted Collins manufacturing impressed by Soul Train icon Don Cornelius, and a Salt-N-Pepa tour docuseries. “Music has at all times been in our DNA,” says Orlando. “We’re getting again to it in an actual means.”
REGGIE ROUSE, 53
Urban format captain, Entercom; program director, WVEE Atlanta
Portfolio Growth: Rouse efficiently navigated final fall’s merger of CBS Radio and Entercom, retaining the company programming stripes he held at CBS and rising the portfolio of stations he oversees to 9. At his Atlanta house base, WVEE (V-103) was No. three general with a 6.9 share within the August Nielsen rankings.
Exaggerated Reports: The programmer says that rumors of radio’s demise are untimely. “There’s a variety of spin on the market, however radio continues to be a really highly effective medium in the case of promoting [and] making a distinction in listeners’ lives,” he says, citing V-103’s voter registration drives and different neighborhood outreach.
RON “MILLS” TRIANA, 47
Program director, Hip-Hop Nation/Shade 45, SiriusXM
Discovery Channel: Mills’ ear for recent expertise led to early publicity for 6ix9ine, Juice WRLD, Roddy Ricch and the late XXXTentacion to SiriusXM’s 33.5 million subscribers.
Balancing Act: Mills, who makes use of the social media deal with “War Chief” as an homage to his favourite movie, 1979’s The Warriors, says his largest problem on the two channels he applications is interesting to a broad age demo. “I’m attempting to remain within the pocket of 13- to 35 [-year-olds],” he says. “It’s powerful to maintain everybody glad on the youthful and older crowds, however I believe we do properly.”
DOC WYNTER, 57
Executive vp city/hip-hop programming technique, iHeartMedia; program director, KRRL Los Angeles
A Very Good 2018: Promoted to his present place in January, Wynter is celebrating his 30th anniversary with the broadcasting behemoth.
Fresh Air: “Hip-hop is on hearth,” and that presents a problem for rap radio programmers “as a result of you've gotten different codecs enjoying increasingly more of our product,” explains Wynter, who oversees programming for 70 stations.
JOSH BINDER, 43
Partner, Rothenberg Mohr & Binder
Cheered On Kendrick: As the legal professional for Top Dawg Entertainment and its artists -- together with SZA, ScHoolboy Q and firm founder Anthony “Top Dawg” Tiffith -- Binder says his yr was made when shopper Kendrick Lamar gained the Pulitzer Prize for DAMN. “That’s career-defining,” he says.
Lawyers As Label Executives: Because artists can blow up quick with no label deal in place, Binder says they should be ready to “function as unbiased artists with their very own companies.” That’s the place the brand new agency he co-founded earlier in 2018 with companions Jeremy Mohr and Paul Rothenberg comes into play. “In many cases,” says Mohr, “we’re working a label [for a client] earlier than we get a file firm to do it for us.”
DREW FINDLING, 58
Attorney; Founder, Findling Law Firm
Hip-Hop Defender: The legal professional dubbed #BillionDollarLawyer by his purchasers gained an acquittal in 2017 for Waka Flocka Flame, who had been charged with carrying a hid weapon right into a Georgia airport, and in February bought all prices dropped in opposition to Migos member Quavo, who was accused of an altercation with Eric Da Jeweler at a Grammy afterparty.
Just Kids: Findling says the rationale for his recognition with the hip-hop crowd is that he’s a mentor determine in addition to a formidable protection legal professional. “I’m not a fan,” he says. “Waka Flocka is simply Juaquin [Malphurs] to me. Gucci [Mane] is simply Radric Davis. They’re simply youngsters -- good youngsters, to me.” They go to Findler’s workplace not only for authorized recommendation, however for tips about getting medical insurance, to speak about household and generally simply to hang around. On Trippie Redd’s 19th birthday, he says, “We sat and ate pizza collectively. He generally is a child with me.”
BRIAN MCMONAGLE, 59
Partner, McMonagle Perri McHugh Mischak Davis
JOE TACOPINA, 52
Founder/Partner, Tacopina & Siegel
Freed Meek: The high-profile protection attorneys teamed to persuade the Pennsylvania Supreme Court that their shopper Meek Mill needs to be freed on bail, quite than spend two to 4 years in jail for violating his probation on a 10-year-old conviction. Mill went free in April, and the 2 attorneys are actually in search of to have Judge Genece Brinkley, who sentenced Mill to jail, faraway from the case -- due to an alleged grudge she harbors in opposition to the rapper -- and, finally, to overturn Mill’s conviction. “She is the one roadblock,” says Tacopina. “And that roadblock will probably be moved.”
Philadelphia Freedom: “After months of watching him languish in custody,” remembers McMonagle, “bringing Meek to Wells Fargo [Center] in order that he might ring the bell to begin the [76ers] sport was top-of-the-line experiences I’ve ever had as a lawyer.”
JULIAN PETTY, 41
Partner/head of the leisure observe, Nixon Peabody
Gambino Attorney: After negotiating A Tribe Called Quest’s Vans sneaker line earlier in 2018, Petty minimize the deal that introduced Donald Glover, aka Childish Gambino, to RCA Records. In May, Gambino netted his first Hot 100 No. 1 with “This Is America.”
Legacy Protector: Petty is a giant proponent of securing purchasers possession of their work. “More than 75 % of the major-label offers I’ve achieved within the final 19 months have been license agreements the place the artist owns the asset and might move it on to their heirs,” says the previous Def Jam intern. He provides, “Legacy purchasers like A Tribe Called Quest and the property of The Notorious B.I.G. are crucial manufacturers that many firms need to be in enterprise with. They ought to have the identical alternatives as legacy rock acts.”
MARCIE ALLEN, 45
Founder/president, MAC Presents
Experience Counts: Allen put collectively what a supply says is a seven-figure deal between Khalid and North American retailer Hollister, which raised the “Young, Dumb & Broke” singer’s profile with its youthful demographic, launched Khalid’s style line and even featured a philanthropic element to profit at-risk college students. MAC Presents additionally paired Travis Scott with Red Bull and brokered partnerships for Eminem. “We’re an experiential company,” says Allen, who can be an adjunct professor at New York University. “We convey each thought to life.”
Global client chief advertising officer, Citi
Jay, Bey, Em & Post: Breithaupt says her workforce gave Citi card members unique entry to over 600 R&B and hip-hop reveals, together with performances by Jay-Z, Beyoncé, Post Malone, Logic, Eminem, Khalid and Big Sean. “With hundreds of thousands of card members throughout the globe,” says Breithaupt, “it’s important that we’re reflecting their numerous music preferences and providing entry to probably the most influential artists of our day.”
WALTER FRYE, 38
Vp world model content material and engagement, American Express
All-Star Deals: A blowout partnership with Drake and Louis Vuitton designer Virgil Abloh at Art Basel in Miami was the spotlight of a yr that additionally included a members-only Kendrick Lamar soiree offered with Turner Sports throughout NBA All-Star Weekend in February.
Following Fans: “We observe the passions of our card members,” says Frye, who has tied Amex to 3 of the most well liked hip-hop excursions of the yr: Drake, J. Cole and Childish Gambino.
CHIEF JOHNSON, 39
Manager of leisure advertising, Puma GROUP
Puma's Star Catcher: In the yr since Johnson left Los Angeles-based way of life model Young & Reckless to hitch PUMA, he has helped convey over Nipsey Hussle, Yo Gotti and Meek Mill. Mill partnered with PUMA for a line of T-shirts selling “Stay Woke,” his first new single since his launch from jail earlier in 2018. All proceeds went to Gathering for Justice, a criminal-justice-reform group. Says Johnson: “I’ve most likely lived 4 or 5 lives, and I’m in that part the place the extra data I acquire, the extra I need to move it all the way down to different youngsters.”
STEVE STOUTE, 48
Founder/CEO, UnitedMasters, Translation
Fresh Direct: Stoute quietly raised $70 million from traders together with Alphabet, Andreessen Horowitz and 20th Century Fox to discovered UnitedMasters, a digital-only distribution service that can permit artists to attach instantly with shoppers.
Matchmaker: Translation, the company Stoute co-founded with Jay-Z in 2008, paired Dapper Dan with Gucci and, he says, steered Google.org to a $2 million donation for Chance the Rapper’s SocialWorks and Chicago colleges. “My method is to get large establishments to know what issues in tradition and play a job,” he says.
JON WEXLER, 47
Global vp leisure and influencer advertising, Adidas
Earned His Stripes: A savant at creating viral experiences that merge hip-hop, model, sports activities and youth tradition, Wexler has solid newsmaking model partnerships corresponding to Kanye West’s thriving YEEZY line and the 16-year Adidas government’s 2018 magnum opus: 747 Warehouse Street, a two-day occasion tied to NBA All-Star Weekend that included a celeb basketball competitors with groups led by Snoop Dogg and a couple of Chainz, a music pageant and, he says, “a dozen unique new sneakers."
*Declined to supply age
A committee of Billboard editors and reporters weighed a wide range of components in figuring out the 2018 R&B/Hip-Hop Power listing, together with, however not restricted to, Billboard’s 2017 Top Artists and Top Tours rankings; nominations by friends, colleagues and superiors; affect on client conduct as measured by such metrics as chart, gross sales and streaming efficiency, social media impressions, and radio and TV audiences reached utilizing the newest knowledge out there as of Sept. 13; profession trajectory; and general affect within the trade are additionally thought of. When out there, monetary outcomes are considered. Where required, U.S. record-label market share was consulted utilizing Nielsen Music’s market share for album plus track-equivalent and streaming-equivalent album consumption models, and Billboard’s quarterly high 10 writer rankings. Unless in any other case famous, Billboard Boxscore and Nielsen Music are the sources for tour grosses and gross sales/streaming knowledge, respectively. Nielsen can be the supply for radio viewers metrics. Unless in any other case famous, album streaming figures cited symbolize U.S. on-demand audio totals, and track and artist streaming figures symbolize U.S. on-demand audio and video totals.
Contributors: Trevor Anderson, Megan Armstrong, Camille Dodero, Josh Glicksman, Bianca Gracie, Jenn Haltman, Steven J. Horowitz, William E. Ketchum III, Carl Lamarre, Brooke Mazurek, Gail Mitchell, Keith Murphy, Paula Parisi, Dan Rys, Eric Spitznagel, Phyllis Stark, Desire Thompson, Jack Tregoning, Deborah Wilker, Nick Williams, Xander Zellner
This article initially appeared within the Sep. 29 subject of Billboard.