Anitta, Claudia Brant and more are on board.
She Is The Music (SITM), the nonprofit working in partnership with Billboard to increase the number of women in the music industry, has unveiled its first-ever Latin Committee.
Artists like Anitta and Claudia Brant join the new committee's ranks, alongside executives from the realms of labels, live events, publishing and more. The wide-ranging list aims to reflect the organization's mission to uplift women in all corners of the global industry, from songwriters to choreographers, engineers, producers and labels.
The committee, announced by Billboard Latin industry lead Leila Cobo during a woman-focused panel at Billboard Latin Music Week in Las Vegas on Wednesday (April 24), marks SITM's first group focused on serving and representing a specific cultural demographic of women in music. Several of the new committee members spoke on the panel, including Universal Music Publishing Group president, Latin America and U.S. Latin Alexandra Lioutikoff and Anitta herself.
"She Is The Music is about inclusivity, and about bringing more women into different fields of the music industry — into writing, producing, executive positions,” said Cobo. “It’s always about inclusivity, and understanding that the Latin music market is not just a U.S. market. We have Brazil, Argentina, the Dominican Republic, and we want everyone to be a part.”
SITM was launched last December by Alicia Keys; her sound engineer, Jungle City Studios' Ann Mincieli; Universal Music Publishing Group chairman/CEO Jody Gerson; and WME partner and head of East Coast Music department Samantha Kirby Yoh. The quartet were moved to action by a music industry report from the USC Annenberg Inclusion Initiative in January 2018, which highlighted enormous inequalities for women in the business. The study reported that only 22.4 percent of performers of the 600 most popular songs from 2012-2017 were women, among other findings.
“The women on these couches could change the industry,” said Annenberg Initiative founder Dr. Stacy Smith at the panel, pointing to speakers including Becky G, Natti Natasha and Lali Esposito beside her. She encouraged guests to post on social media about the disparaging statistics for female artists, noting that female engineers, producers and songwriters fare even worse. Women comprise only 4 percent of songwriters on the charts: “We’re missing a huge proportion of the population.”
The Annenberg Initiative, Billboard Media Group and Universal Music Group have since committed resources and support to the organization, which focuses on three initial pillars: all-female songwriting camps, an industry database of women creators and a mentorship program. SITM has also added Executive and Creator committees including the likes of Ariana Grande, Missy Elliott and Billie Eilish.
Latin Music Week continues through the Billboard Latin Music Awards, airing Thursday, April 25 at 8:00 p.m. EST. Hosted by Gaby Espino, the ceremony will cap four days of panels, showcases and conversations centered on the Latin community.
View the full list of SITM Latin Committee members below.
SITM LATIN COMMITTEE
Alexandra Lioutikoff, UMPG LATAM & US Latin
Ana Gonzalez, InnerCat Music Group
Ana Rosa Santiago, UMPG US Latin
Ashley Gonzalez, WME
Caroline Abs, Sony Music Entertainment Latin-Iberia
Cayetana Smith Alvarez, Lionfish Entertainment
Claudia Brant, Brantones Records & Songs of Saraswati
Davina Aryeh, The Latin Recording Academy
Diana Rodriguez, Criteria Entertainment
Gabriela Gonzalez, ASCAP
Gabriela Martinez, Warner Music Latin America
Gaby Herrera, DAS Communications
Gaby Pino, The HEAT Group
Giovanna Perez, CMN
Jennifer D’Cunha, Apple
Leila Cobo, Billboard
Luana Pagani, Seitrack US
Maria F. Lanao, WME
Mayna Nevárez, Nevárez Communications
Niria Leon, AEG Presents & Goldenvoice
Patricia Flores, Live Nation Entertainment
Rosa Guzman, Magnus Media
Veronica Vaccarezza, Sony/ATV Music Publishing