DKNY is celebrating its 30th anniversary with a fall campaign led by Halsey and the Martinez Brothers.
In one new campaign video, Halsey is seen in select pieces from the DKNY fall 2019 collection, including a checked suit, raw denim and leopard-print athleisure wear. In another, the Martinez Brothers sport tailored looks and classic outerwear.
The singer will perform and the brother duo will DJ at DKNY's birthday party in September, during New York Fashion Week.
“DKNY is the spirit of New York. It’s diversity and drive. It’s hard work and a pinch of destiny. They say if a bee strays too far from its hive, it will die. DKNY keeps my home in my heart, and the magic in my mind. It’s an honor to be a part of their 30th birthday," Halsey said in a statement accompanying the announcement.
The Martinez Brothers added: “We were born and raised in the Bronx. We are blessed to have found our passion through music. It’s taken us to the far corners of the world, and along the way we have met so many people and have had the craziest adventures. At the end of it all though, New York is our home. It made us who we are and is with us always, wherever we may be. You can hear it in the music we play and how we talk, and see it in the way we dress. That’s why this partnership with DKNY is so natural and makes perfect sense for us. Excited to be a part of their family and continue to tell this New York story.