The collection includes four CDs, 49 previously unreleased recordings, videos, vinyl, skull-face rings, a turntable mat, collectable coins and more.
At the end June, Universal Music Enterprises will be ready to ship its most elaborate box set ever: an 80-plus-item ode to Guns N’ Roses’ classic 1987 debut, Appetite for Destruction. The collection includes four CDs, 49 previously unreleased recordings, videos, vinyl, skull-face rings, a turntable mat, collectable coins, replicas early concert flyers, temporary tattoos and a dozen lithographs visualizing each song, as well as a 96-page hardcover book filled with some personal photos supplied by frontman Axl Rose.
While the $1,000 package is not the most expensive box set to hit the market — Kiss’ Gene Simmons said in 2017 that he would personally deliver his latest $2,000 box set for an additional $50,000 fee — UMe president/CEO Bruce Resnikf says that Appetite for Destruction — Locked N’ Loaded Edition is “the most expansive, and that’s the difference here — the amount music memorabilia, photos, et cetera in the box is unparalleled.” He says the unprecedented quantity is aimed to both “satisfy the most ardent collector and introduce that music to a young fan the future who hasn’t had the chance to hear it the way it was meant to be heard, and the way it should be heard.”
After three years in development, UMe has produced 10,000 units the box sets, meaning it could rake in as much as $10 million in revenue, though UMe did not comment on what it expects to earn in prit. The company releases between three and five box sets priced above $500 per year, and issued 38 sets over $200 in 2017. Such collectors’ editions represent a growing slice physical sales for record companies as regular CD sales decline.
The band, which reunited in April 2016, expects most sales to come from abroad as it tours Europe this summer.