Dallas rapper and Def Jam alum GUN40 alongside super producer Cash Money AP released a music video for their hit single Conceited which is streaming over 155,000x on Spotify. Conceited, directed by Shot by Cisco, is an anthem for the ladies who are the life of the party and want to turn up! Ladies, get your outfit right, put your lashes on and hit the club or brunch with this one!

“I wanted to make a song for women. You know, like a party anthem for when they’re about to go out and have fun with their girls , the ones that are full of life and are the life of the party. The ones that people call conceited. It really just understands self love,” says GUN40.

Cash Money AP’s hype beat mixed with GUN40’s rhythmic and explosive cadence makes Conceited the perfect party anthem! Stream it now on all digital platforms, and check out more from @gunmusic40@cashmoneyap and @shotbycisco on their social media.


Dallas-raised, Memphis-bred Gun40 isn’t new to the music industry, and this eclectic artist refuses to be labeled as a generic rapper. The former Def Jam signee seamlessly transitions between making classic rap tracks, emo trap and urban pop. Most recently finding his niche with a female audience, Gun40 recognizes that fluidity is key to long term success as a music artist. Hoping to make music that touches everyone, Gun40 (aka Gunther, a nickname he is called jokingly amongst his closest friends) won’t stop creating because music saved his life. “I can’t fit into one box, I won’t,” he says of his style of music. “I have to make music because music is in me.”