Singer/songwriter Greyson Chance has returned with the music video for “Good As Gold," premiering solely on Billboard right this moment (Oct. 1).
The visible highlights the Lakota tribe in South Dakota. Chance was launched to the Native American tribute by way of the video’s director, Bobby Hanaford, who had beforehand shot a a documentary on the Lakota Reservation of Pine Ridge about teen suicide. The space is statistically probably the most impoverished space code within the nation.
“Being born and raised in Oklahoma had beforehand knowledgeable me of the inconsistencies which can be frequent amongst Americans when approaching and discussing Native points,” Chance tells Billboard. “We too usually ignore and rearrange our darkish historical past to our personal appropriate liking, and in fashionable occasions we maintain a blind eye to the reservations that fall simply exterior of our cities. Yet, what shocked me probably the most when visiting Pine Ridge and chatting with the native folks was not their poverty, however fairly their optimism, their hope, their perseverance, and their love.”
Chance tells Billboard that the Lakota requested that the true essence of their folks was highlighted, against the often-sensationalized features of their day-to-day life. “The Lakota had been and are survivors; they're one folks united beneath compassion and a need to assist each other. Seeing this with my very own eyes was actually one of the vital lovely issues I've ever witnessed,” he explains.
All proceeds constructed from the “Good As Gold” video will go on to the Lakota neighborhood, particularly in the direction of a youth heart in Pine Ridge. Chance additionally hopes to proceed working with the tribe: “I hope to develop my friendship with the Lakota and work sooner or later to safe donations for lots of the reservation’s charitable funds.”
You can get a primary have a look at the "Good As Gold" video beneath.