Grammys Preview: What's At Stake For Ariana Grande, JAY-Z and More

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The upcoming Grammys ceremony on Feb. 10, 2019 might be a significant turning level for these artists and business gamers.

Below, we break down what's at stake for every of them come awards evening.

ARIANA GRANDE

Who The 25-year-old pop star who overcame tragedy and launched her best-received album to this point, Sweetener.

Hurdle She’s a confirmed hitmaker, however Grammy success has eluded her to this point, with no Big Four noms but.

Upshot Sweetener marked a brand new business peak for Grande. A serious Grammy nod might cement her as the largest present star in pop -- if older voters acknowledge her maturing sound and emergence as a strong voice for perseverance.

JAY-Z

Who Rap legend; with spouse Beyoncé, one half of The Carters.

Hurdle After years of snubs, Jay bought eight nominations in 2018 and misplaced all of them, trying visibly peeved in a number of onscreen cutaway pictures and including a Grammy dis to “Apeshit,” from The Carters’ Everything Is Love EP.

Upshot The Grammys might give Bey and Jay their first album of the yr trophies -- or threat ruining an already contentious relationship.

KACEY MUSGRAVES

Who Country singer-songwriter whose Nashville roots absorbed extra pop-rock influences on her rapturously reviewed Golden Hour.

Hurdle Her fan base has grown past nation, however Musgraves has solely earned one nomination to this point exterior the style’s classes: for finest new artist in 2014.

Upshot An album of the yr nod can be a rating for girls in nation -- however extra commercially unavoidable LPs may overshadow Musgraves.

NEIL PORTNOW

Who Recording Academy president/CEO since 2002, overseeing his last Grammys earlier than stepping down subsequent July.

Hurdle Took warmth for the shortage of range on the 2018 present -- significantly for a paucity of girls artists, whom he exhorted to “step up.”

Upshot The expanded Big Four classes in 2019 might show Portnow’s new Diversity and Inclusion Task Force is working, burnishing his legacy. If not, he dangers turning into the “step up” man ceaselessly.   

This article originially appeared within the Oct. 13 situation of Billboard.