The woman group additionally speak about increasing their attain by teaming up with Kaja and ‘League of Legends.’
Just three months after (G)I-DLE debuted on the Okay-pop scene, chief Soyeon made a daring declaration by telling Billboard, "I don't need to be like different idol teams in Korea." As the chart-topping sextet close to their one-year anniversary, that mindset has remained absolutely intact with each the group's new launch in addition to ventures exterior of music.
Early singles "Latata" and "Hann (Alone)" established (G)I-DLE as the Okay-pop newcomer to look at with their mixture of internationally fashionable beats and surprising samples led by Soyeon's songwriting and manufacturing imaginative and prescient — and manufacturers took discover. Soyeon and (G)I-DLE vocalist Miyeon recorded and carried out the tune "Pop/Stars" as a part of Okay/DA, a digital pop quartet created for the League of Legends recreation that earned the women their first Billboard No. 1 hit. Plus, the ladies are actually fashions for Sephora and Memebox's new Korean-beauty model Kaja because the first U.S. Okay-beauty/Okay-pop partnership of its type.
Now, with their new I Made album, (G)I-DLE digs their ft even additional to indicate they’re one-of-a-kind idols. First and foremost, they are surely those who made this new assortment: Soyeon wrote practically all of the lyrics on I Made, producing and arranging most of the songs, as vocalist Minnie stepped up by co-writing and co-producing the album nearer "Blow Your Mind." Meanwhile, foremost dancer Soojin showcased her personal tango routine as an introductory stage to the first performance of "Senorita" on KBS music-chart program Music Bank. It all additional helps solidify the distinctiveness of I Made's centerpiece monitor "Senorita" that features a Latin-pop vibe, seemingly nonsensical earworm hooks led by Yuqi and Shuhua, in addition to the Soyeon's sonically fascinating, metrically disorienting rap on the second verse.
Billboard sat down with the group simply as their promotions kicked off to search out out simply what their new music represents, the place their new partnerships have led them and what's coming subsequent.
Billboard: How are you feeling up to now with the response to I Made?
Minnie: It's round half a yr since we've come again so we're so excited. We ready actually onerous for this album as a result of we did virtually all of it ourselves. You understand how we write the songs and produce, however we put loads of particulars into this album and we simply hope that the followers are liking it. We're so nervous!
Last summer season, Soyeon instructed us "I don't need to be like different idol teams in Korea." How did that mindset affect creating this album?
Soyeon: At first, I knew I needed to make use of the phrase "señorita" and mix that with (G)I-DLE. It all began with that phrase after which grew from there. I didn't take into consideration going into Latin music or a Latin idea truly, I simply needed to make use of that phrase. I believed "Senorita" can be a very good likelihood to indicate the group's extra aggressive aspect and that this is able to carry the proper match for us to indicate one more completely different aspect [of ourselves].
Minnie: This is our first album the place we did virtually every little thing by ourselves and we hope that everybody will prefer it. Soyeon all the time says that we need to be completely different and, within the Okay-pop trade, I don't assume there’s a woman group who produces their very own stuff? So, we simply actually need to present that aspect of ourselves and that we’re fairly completely different.
Are any of you guys followers of Latin music? Just like Okay-pop, Latin music is making a world impression too.
Minnie: Yes, songs like "Despacito" type of impressed the brand new tune. Actually, the pattern of the person of claiming "Señorita!" in within the tune is somebody from Brazil. Soyeon takes a very long time to find and create the fitting samples.
Soyeon: I actually like Latin music. I feel it's actually enjoyable and the style works as a pleasant match for our group too.
Your partnership with Kaja is displayed in the music video. How are you having fun with the collaboration and what are your hopes for it?
Minnie: It's our first time being a mannequin [endorsing a brand] so it's been attention-grabbing. You can see a few of the merchandise in our music video as properly in order that they're being supportive. We went to San Francisco to shoot with the model and movie some selection [Neverland TV actuality present content material] round December. We actually favored it, every little thing was fairly, besides the climate was not good. But we heard that they present our music movies in Sephora now. It can be very nice if when individuals go to a retailer like Sephora that they'll take a look at our music movies and assist promote us. Maybe we'll get to go to the U.S. and see our music movies within the retailer too? Hopefully there shall be one other alternative.
Miyeon and Soyeon's work with Okay/DA has additionally been large, it gave (G)I-DLE your first No. 1 on the World Digital Song Sales chart. Can you share a bit extra about that have with Madison Beer and Jaira Burns?
Miyeon: Before we even recorded the monitor, we heard that League of Legends is globally well-liked and a really well-known recreation. We didn't count on this type of curiosity, however we're actually glad and we expect it's an excellent honor to have the ability to collaborate with League of Legends.
Soyeon: Actually, we had a little bit of downside with the language barrier, so, whereas we undoubtedly tried, we felt that it was with music the place we turned one with Madison Beer and Jaira Burns. And due to that we had been capable of take pleasure in our time with the opposite artists.
Anything else you need followers to know?
Minnie: We're all the time engaged on songs and we'll maintain attempting to do one thing completely different, whereas additionally displaying the (G)I-DLE aspect. And hopefully we will come to the U.S. and go to Billboard someday? Maybe it's a giant dream for us, however it will be nice if we may.