“You all obtained to get this shit,” Snoop Dogg instructed his 20 million-plus Instagram followers in a late-2017 video put up. The rapper wasn’t extolling his favourite new hashish mix; he was grooving to the band Legado 7’s “El Chinito,” from its LP Un Chamaco Sin Futuro, which debuted at No. 10 on Billboard’s Regional Mexican Albums chart in May 2017.
If Legado 7 itself appeared an uncommon musical selection for Snoop, the group’s favored material wasn’t. The band is likely one of the main acts within the rising regional Mexican subgenre of corridos verdes (inexperienced corridos): songs a couple of marijuana-centric way of life, from younger teams that usually eschew their music’s conventional cowboy hats and boots in favor of baseball caps, sneakers and denims -- and infrequently will gentle up onstage. Earlier in 2018, Legado 7 headlined the Smoke Me Out Tour, becoming a member of 4 different acts singing corridos verdes which have been embraced by a brand new era of regional Mexican followers. (The tour’s opening evening offered out Los Angeles’ 7,100-capacity Microsoft Theater, and it'll play 70 dates by the tip of 2018.)
“These bands sing about real-life experiences within the U.S., and followers have linked,” says Jimmy Humilde, founding father of the Los Angeles-based Rancho Humilde label, whose roster -- together with Arsenal Efectivo, El de la Guitarra, Los Hijos de Garcia and Legado 7 -- all sing corridos verdes. “It’s a chill way of life,” says Humilde of the songs’ focus, although he clarifies that his artists don’t exhort followers to smoke. Legado 7 accordionist Ramon Ruiz notes that corridos verdes rejoice the camaraderie of “passing the joint” but additionally contact on points like immigration and life close to the U.S.-Mexico border. And the model is already evolving: According to Humilde, “Corridos verdes could have a romantic factor to them very quickly.”
This article initially appeared within the Nov. three subject of Billboard.