Gary Clark Jr. relives his true coming-of-age story and shares his appreciation for his mother in a touching music video for “Pearl Cadillac,” premiering exclusively on Billboard today (Sept. 20).
“Pearl Cadillac” is featured on Clark’s latest body of work This Land, released to critical acclaim in February, and he expands on the spirited tune with a visual that clears up who he’s directing his sweet falsetto to.
The classic black and white music video pictures Clark’s real life experience of leaving home to embark on his journey on the road, but conceptually, the visual serves as an impassioned and stirring tribute to his mother’s devotion.
“This is my first video on 35mm black and white film,” Clark shares with Billboard. “Clément the director was really passionate about this story and so he did his thing in telling the story of ‘Pearl Cadillac.’”
Directed by Clément Oberto and captured on film by Ernesto Lomeli, the video portrays a younger Clark professing his gratitude to his mother, singing, “I was searching for some kinda way to pay you back/ for your love, your love, your love,” as she lifts him into a window. Young Clark crawls away, in a seamless transition that perfectly syncs with the Grammy award winning musician’s transformative guitar solo. Clark stands triumphantly under three fixated spotlights before returning back to the same window, this time pulling his mother up with him.
Clark’s This Land entered the Billboard Top 200 chart at no. 6, becoming his third consecutive top ten album debut.
Watch the visual for Gary Clark Jr.’s “Pearl Cadillac” Warner Records below.