Future Unveils His ‘Sinsational’ Perfume Brand

Future made his highly-anticipated return to music with his ninth studio album, I NEVER LIKED YOU, last month, and just when fans thought they got enough of the Atlanta rap star, they’ll be getting even more in the beauty department.

Over the weekend, Future unleashed a trailer for a new product he’s planning on launching called Sinsational, his first fragrance. The video clip features his Drake and Tems-assisted “WAIT FOR U” playing in the background as fans get a glimpse of the new bottle.

 

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Future Hendrix appeared in various parts of the video as he looked mysteriously at the camera. The commercial ended with the name of the fragrance and a link for fans to go and purchase the bottle. According to a report by the United States Patent and Trademark Office, Sinsational is a legit product as Future had put in the application for a trademark way back in September 2020.

The 38-year-old is already having a huge post-release rollout for I NEVER LIKED YOU. On top of releasing a fragrance, Future also has merch designed by Kanye West for sale, and to make things even better, the album had the biggest sales week of 2022.

According to Billboard, the album debuted at No. 1 on the Billboard 200 chart after securing 222,000 album-equivalent units in its first week. Streaming-equivalent albums (SEA) accounted for 214,000 units (283.75 million on-demand streams), while 6,500 came from pure album sales.