Further fueling excitement, Freddie Gibbs has also shared the album’s lead single, “Too Much,” featuring Moneybagg Yo. The accompanying video, directed by JMP, finds Big Rabbit and Big Speaker hitting a winning streak at a casino — but its closing scene suggests Gibbs’ luck may soon run out.
“Rocks in a n-gga wrist, too much / Forgiatos on a Bent’, too much / ’42, a n-gga sip, too much / I done hit another n-gga bitch too much / All this money that I got, I could never get too much / All these hoes that I got, I could never get boo’d up,” Gibbs raps on the hook.
$oul $old $eparately serves as the follow-up to 2020’s Alfredo, a full-length collaboration between Freddie Gibbs and veteran producer The Alchemist. The project was nominated for Best Rap Album at the 63rd Annual Grammy Awards, but lost out to Nas and Hit-Boy’sKing’s Disease.
Its title is a nod to Gibbs’ lyric on “Education,” the penultimate track on his 2019 collaboration with Madlib, Bandana. “I changed it up, I pray the streets don’t take what’s left of me / Drugs for the free, soul sold separately,” he rapped.
The ESGN boss kickstarted the album rollout earlier this week by erecting $$$ billboards in various cities across the U.S. The casino-themed promos listed a phone number that when called, plays an automated message from a female concierge who instructs callers their “soul is sold separately.”