Five Burning Questions: HipHopMagz Staffers Discuss the Jonas Brothers’ Hot 100 No. 1 Debut For ‘Sucker’


Longtime teen pop and Disney Channel fans rejoice: the Jonas Brothers are again, and apparently higher than ever. Billboard introduced Monday (Mar. 11) that the trio's reunion single "Sucker" -- Nick, Joe and Kevin's first ensemble effort since a short-lived 2013 return -- has debuted at No. 1 on the Hot 100 chart. 

This would've been almost unattainable for us or anybody else to see coming firstly of the yr. That's largely as a result of the JoBros' plans to reunite had been principally hidden till a pair weeks in the past, after all -- but in addition as a result of pop-rock singles like "Sucker" have been scarce within the chart's prime tier in recent times, and since throughout their authentic run as hit makers within the mid-to-late '00s, they by no means even bought inside a pair spots of the chart's prime spot.

So how did the Jonas Brothers handle such a powerful return? Is "Sucker" actually the group's greatest (in addition to now their largest) hit single? And now that the trio is again at pop's heart, will they have the ability to keep there? Billboard staffers debate these questions and extra in regards to the Bros' beautiful chart achievement under. 

1. On a scale from 1-10, how sudden is that this No. 1 debut to you?

Gab Ginsberg: Let’s go together with 6. I knew from each the chatter inside my private/skilled circles and the excitement on-line that this music (and the band’s reunion) was a giant deal, however I positively didn’t anticipate it to be such a monster on the charts, particularly helped by elements outdoors of streaming. When our chart division instructed us the music was headed for No. 1, I really thought he was speaking about our Pop Songs chart, and I used to be like, is smart. But he meant NUMBER 1 No. 1 -- on the precise Hot 100! I used to be thrilled.

Jason Lipshutz: I'd say an eight. Although pop -- that's, non-hip-hop, dance-adjacent hits -- has loved a fairly good latest run on the prime of the Hot 100, due to Ariana Grande, Halsey and “Shallow,” there hasn’t been a music that seems like “Sucker” at No. 1 since… Justin Timberlake’s “Can’t Stop The Feeling!”? Ed Sheeran’s “Shape Of You,” should you squint a bit of bit? Not solely is “Sucker” an outlier when it comes to the rap-heavy sonic DNA that's dominating the pop charts, but it surely’s not just like the Jonas Brothers had an extended historical past of crowning the Hot 100 again once they had been within the midst of their authentic run — the best they ever soared on the chart was No. 5, with “Burnin’ Up.” A devoted fan base was at all times going to be enthusiastic about a JoBros reunion, however the truth that this pop-rock monitor was in a position to cross over to informal listeners so mightily in its debut week is actually shocking.

Chris Payne: There’s so a lot that’s shocking about this. I'd say 9 and solely not a 10 due to how robust the music is. As quickly as I heard “Sucker” I believed it’d achieve success, however solely in time as soon as radio kicked in, because you wouldn’t anticipate the Jonas Brothers to be a streaming powerhouse. Well, right here we're and the music is still atop the U.S. Spotify charts. You don't see that from many pop artists, not to mention people who had been inactive for half a decade: Only three or 4 pop songs topped the Hot 100 in all of final yr.

Andrew Unterberger: I suppose I can't say 10, for the reason that Jonas Brothers do a minimum of have a good historical past of established chart success -- it's not like that is The Knife or TV on the Radio rising from an extended profession within the underground to slay the Hot 100. But I'll say 9, as a result of I legitimately can't keep in mind ever being extra blindsided by a Hot 100 debut. I've already owned up on Twitter to having prematurely dismissed a co-worker's day-of-release guess that the music would debut at No. 1 -- hell, I wished to pat him on the pinnacle and go, "Aww, that's cute that you just assume that." I've definitely been incorrect in regards to the charts loads in my time at Billboard, however hardly ever fairly this spectacularly. 

But in my protection: This by no means occurs. A pop-rock group going to No. 1 with a comeback effort, over a decade previous their business prime? A boy band having simply their largest hit as adults? There's simply no precedent for it -- the one potential exception I can consider is New Edition's "Hit Me Off," lead single from 1996's post-reunion effort Home Again, which additionally grew to become that group's highest-charting Hot 100 effort, debuting at No. three (one spot larger than "Cool It Now" in 1985). But even that was a once-in-a-generation-type exception: Usually, these comebacks find yourself trying much more prefer it did when the Bros first returned from a profession pause with "Pom Poms" in 2013, a middling song with an unremarkable chart presence. 

Taylor Weatherby: Even as a Jonas Brothers die-hard, I’d say eight. Though I’m ecstatic about it, I genuinely didn't see this No. 1 coming. Looking at it from a charts perspective, how might anybody have thought they’d prime the chart with their first music in six years once they didn’t even do it of their prime? In less-technical considering, I suppose I simply assumed there weren’t tens of millions of people that nonetheless cared in regards to the thought of the Jonas Brothers reuniting. Boy was I confirmed incorrect, and boy am I so not mad about it.

2. What do you assume is the most important issue behind the JoBros’ huge debut?

Gab Ginsberg: While Nick and Joe’s solo music careers by no means reached fairly the peak that the collective trio did of their prime Disney days, it’s price noting that within the interim, the brothers grew to become larger celebrities than ever. They dated high-profile fashions, musicians and actors over time, launching them into a totally completely different stratosphere of fame. Nick’s latest marriage ceremony to Priyanka Chopra made headlines each day, as did Joe’s relationship and subsequent engagement to Sophie Turner, star of the juggernaut that's Game of Thrones. One might argue that the brothers by no means really left the limelight, so a reunion -- which in different situations, cynics would possibly view as a chance for drained former stars to make some money -- took everybody by (nice) shock. 

Jason Lipshutz: Obviously the keenness of Jonas Brothers diehards nonetheless exists all these years later — the trio did fill arenas within the late 2000s, in any case — and the brand new followers scooped up by Nick via his solo work and Joe via his DNCE days seemingly helped generate buzz across the music’s launch. Yet “Sucker” doesn’t get near a No. 1 debut if it additionally isn’t actually, actually good. This music represents the best-case situation for a Jonas Brothers reunion single: slick harmonies, hermetic manufacturing, a falsetto-heavy hook that instantly sticks with the listener. “Sucker” is the kind of music that sounds nice on headphones whereas strolling round on a chilly day, and can sound nice on summer time barbecue playlists in just a few months. General curiosity in new JoBros music certainly existed, however the top quality of “Sucker” significantly amplified that curiosity and produced the most important hit of the trio’s profession.

Chris Payne: They got here again with an excellent music. "Sucker" sounds just like the kind of factor their core demo -- 25-or-so-year outdated pop followers -- would wish to hearken to as adults. It's a catchy pop-rock music contextualized by Nick's solo R&B success. Its video reveals all of them with their important others. They're again, however to not beat you over the pinnacle with nostalgia. So as an alternative of listening as soon as, having amusing and transferring on, followers stored coming again for extra.   

Andrew Unterberger: "Sucker" is nice, after all, however let me focus right here as an alternative on streaming because the beforehand lacking ingredient within the group's chart success. The JoBros got here up throughout the peak of the iTunes period, and most of their largest hits had been sales-driven -- they scored 5 prime 5 hits on Billboard's Digital Song Sales chart within the '00s, however by no means even scored a prime 50 hit on Radio Songs. The trio hasn't misplaced their gross sales contact ("Sucker" debuts atop Digital Song Sales this week), however streaming, first launched to Hot 100 calculations in 2013, is the difference-maker -- offering a second, chart-quantifiable path for followers to specific their help for the Bros' music, and largely eradicating the necessity for a fast radio embrace of the music to ensure that it to make an instantaneous Hot 100 impression. (FWIW, although, radio additionally does seem like cottoning to "Sucker" as properly: It debuts at No. 46 on the chart this week.)

Taylor Weatherby: I believe the most important cause “Sucker” shot to the highest is as a result of nobody anticipated that there could be a brand new Jonas Brothers music in 2019. The guys have mentioned themselves that even simply final yr they weren’t trying to reunite, and with every of them pursuing their very own tasks even into this yr, most followers had seemingly let go of any reunion hopes. In flip, the truth that they introduced the reunion and instantly adopted it up by releasing the one is one other issue, as a result of the frenzied pleasure then became a large quantity of streams. But additionally, “Sucker” is simply an all-around implausible pop tune – so even those that don’t actually care that the Jonas Brothers are again are entering into it.

three. Where do you personally rank “Sucker” among the many Jonas Brothers’ largest hits?

Gab Ginsberg: “Sucker” is on par with “S.O.S” and subsequently a 10 on the Earworm Scale. "Tonight" and "Pushin' Me Away" by no means actually resonated with me, so it's forward of these two, but it surely’s possibly one step under “Burnin’ Up,” which is my all-time favourite. “Sucker” seems like traditional JoBros filtered via up to date manufacturing, is objectively insanely catchy, and is simply helped by the truth that it entails whistling. Whistling might be my kryptonite.

Jason Lipshutz: It’s been lower than two weeks since “Sucker" dropped, but it surely’s gotta be close to the highest already, proper? The Jonas Brothers’ discography incorporates some extremely pleasurable pop tracks, “Burnin’ Up” and “S.O.S.” chief amongst them, that fall simply in need of traditional standing: As huge because the Bros grew to become inside American popular culture close to the top of the ‘00s, they by no means launched a single that was both actually inescapable or championed by pop critics. With “Sucker,” they might have lastly stumbled right into a music that's each: It's already an enormous success for the reformed trio, and its refrain possesses the arrogance and charisma that a few of their early hits lacked. The JoBros' entire catalog is price a revisit, however “Sucker” ought to already be within the dialogue for the group’s most impeccable single up to now.

Chris Payne: It's up there. As I mentioned already, it is a good music. It's bought model, it's bought chill; it's bought buildup and launch. It sounds prefer it belongs on pop radio proper now, identical to "S.O.S." in 2007 or "Burnin' Up," in 2008. It doesn't carry the reminiscences or mythology of these songs after all, but it surely's bought the chips to be on the identical desk. The Jonas Brothers don't have one signature music that towers above the remaining and "Sucker" positively advantages from that. 

Andrew Unterberger: Agreed with my co-writers that "S.O.S." and "Burnin' Up" are the 2 Jonas standard-bearers on this dialogue; I may additionally throw the chic new-wave nervousness assault of "Paranoid" (overshadowed a decade in the past by a contemporaneous and much more convincingly paranoid "Paranoid") into the dialogue. "Sucker" is definitely of that common class, and arguably much more proficient as a pop music -- however maybe inevitably on account of it being a comeback, it carries rather less of the spark distinctive to the brother band. It's a winner, but when a radio DJ had intro'd it as being by Fitz and the Tantrums or Foster the People, would you could have even double-taked?

Taylor Weatherby: It’s positively prime 10. The funky beat, playful narrative and breathy vocals are fairly traditional JoBros, with a whistling hook and bouncy melody that makes it immediately as infectious as a music like “S.O.S.” While I wouldn’t say “Sucker” is sort of on the hype degree of “Burnin’ Up,” its rhythm is extra enjoyable than “Paranoid,” and the lyrics are as spirited as “Year 3000” or “That’s Just the Way We Roll.” “Sucker” matches proper in to the Jonas catalog, but its synthesized manufacturing feels present, and makes me much more excited for his or her forthcoming music than I used to be once they first introduced their reunion.

four. Do you assume the Jonas Brothers will have the ability to maintain the success of their reunion from right here?

Gab Ginsberg: Yes, however they’re going to have to provide us extra ASAP. In phrases of what could possibly be subsequent on their agenda, I’m hoping for a tour announcement and possibly just a few extra singles. Not that I’d look a present Jonas Brothers LP within the mouth, however judging by the vitality on the secret present I attended on “Sucker” launch day, nothing compares to seeing the JoBros within the flesh. Their live performance was the primary one I ever attended as a tween with out parental supervision, and I wish to relive that magic. Also, I lastly get the hype surrounding the reunions of bands like Backstreet Boys and the Spice Girls, each of which I missed the boat on by being just a few years too younger.

Jason Lipshutz: The Jonas Brothers are basically enjoying with home cash with their reunion: Even if the trio’s first new album in a decade doesn’t produce one other huge single, the truth that they had been in a position to rating their highest-charting hit up to now at this level of their profession justifies no matter else is coming from a business standpoint. Frankly, “Sucker” is such an achieved single, pushed by the preliminary curiosity within the reunion upon its launch, that duplicating its success shall be troublesome no matter what the subsequent of the brand new music seems like. Yet to have a professional smash to anchor a reunion tour, and decide up hordes of recent followers within the course of, is probably going greater than the JoBros might have ever hoped for.

Chris Payne: Why not? They've already overcome their largest problem -- nudging their pretty-boy pop-rock again into the cultural dialog with out showing dated or embarrassing. They scored the hit single. Post-"Sucker," every part else is extra of their wheelhouse: a studio album lots of people will wish to purchase, a (seemingly) world tour lots of people will attend. Toss in a pair award present performances, a Carpool Karaoke, possibly an SNL gig, and also you've bought the kind of 2019 managers and publicists dream about. 

Andrew Unterberger: From a chart perspective, I'd must guess no, just because the music's success nonetheless feels so unlikely and since it's doubly arduous to catch that sort of pop-rock lightning in a bottle twice in a row lately: As enormous as "Feel It Still" and "Youngblood" had been on the Hot 100, neither Portugal. The Man or 5 Seconds of Summer even graced the chart with their respective follow-ups. But I'm not betting towards them at this level -- and anyway, you might argue that even one chart success story was yet one more than the group wanted for his or her comeback, for the reason that continued post-prime success of Man Bands like Backstreet Boys and New Kids on the Block reveals up to date hits aren't crucial for such veteran pop teams to stay main reside points of interest. 

Taylor Weatherby: I wish to consider so! I’ve been totally impressed by the followers which have proven up for the group's comeback to this point, so I'd hope that this hype continues because the JoBros launch extra music within the coming months. It’ll be fascinating to see how their follow-up tune fares, as I’m curious if this preliminary response is simply fueled by a rush of nostalgia that may fizzle after the primary single. My intestine says that they gained’t have the ability to sustain with the recognition of hip-hop lately, however possibly a bit of throwback pop is what folks have been wanting amid the rap-dominated period. At the very least, if and when an album arrives, I do assume they’ll have the ability to prime the Billboard 200 albums chart fairly simply – as long as Drake or Rihanna don’t resolve to additionally drop their very own tasks on the identical launch date.

5. Now that the JoBros are again and an enormous success, everyone knows what boy band everybody’s gonna look to subsequent — how lengthy do you assume till One Direction proclaims their comeback, if ever?

Gab Ginsberg: Not anytime quickly. Harry instantly loved a serious solo profession -- on a special degree than Nick or Joe ever did outdoors of the Jonas Brothers -- and Niall discovered his area of interest, too. The different guys are simply beginning to make their very own debuts, and whereas there are just a few members of 1D who would seemingly be all the way down to reunite at a second’s discover, till Harry’s on board, I simply don’t see it.

Jason Lipshutz: I’d guess it'll sometime occur, however that will probably be some time. There’s a cause why the One Direction members classify themselves as being on “hiatus” as an alternative of damaged up -- I do consider that they plan on getting the band again collectively in some unspecified time in the future, though they’re all nonetheless exploring their solo skills, and have typically discovered successful in doing so. Perhaps the 2020s shall be variety to the Directioners and have, on the very least, some reunion reveals with Harry, Niall, Liam and Louis in tow, or (all of the fingers crossed) possibly even a brand new tour or album. Whether or not they’ll ever reconcile with Zayn is anybody’s guess, although. 

Chris Payne: Sorry, it's not occurring. Unless you rely the kind of blink-and-you'll-miss-it "reunions" completed by *NSYNC and Destiny's Child on the VMAs and Super Bowl. I simply can't see Harry or Zayn being down -- they look like on fully completely different wavelengths than what a full-fledged 1D reunion would entail. You might most likely get away with 1D minus Zayn since they really existed some time that manner, however no Harry, no reunion. Sure, the JoBros bought Nick again within the fold, however his handful of solo hits isn't any comparability to the post-1D millennial Mick Jagger aura of Mr. Styles. Could you actually image him singing "Best Song Ever" to an area of very outdated youngsters in Phoenix when he could possibly be, I dunno, collaborating on menswear designs with John Varvatos and Father John Misty?

Andrew Unterberger: There's nonetheless quite a lot of obstacles in the best way of a full starting-unit reunion of One Direction, however the benefit of One Direction having a five-man lineup (and considered one of non-relatives) is that it may possibly climate a no-show or two. Not reunion with out Zayn or Harry would ever really feel completely proper, however this isn't fairly the all-or-nothing proposition of *NSYNC with Justin Timberlake: None of the 1Ders ever fairly towered over the group to that dramatic an extent, throughout its lifetime or since. I believe we're lower than 5 years away from a minimum of a three/5 majority of One Direction efforting some sort of comeback -- although admittedly, I'd be fairly rattling shocked if it went wherever close to this easily. 

Taylor Weatherby: One factor I just lately realized is that the Jonas Brothers had a launch schedule that paralleled One Direction’s throughout their heyday, each placing out an album annually for 5 years straight amid touring and all of their members' respective extracirricular ventures.  So, in hoping that this implies 1D is on the identical timeline -- with new music coming after a six-year layover since their first official hiatus -- it appears 2021 is once we’d see the boys again collectively. 

But as a lot because it pains me to say (unsurprisingly, I’m a Directioner as properly), I truthfully don’t foresee One Direction making music collectively once more. Their paths have all confirmed to be very completely different musically, so I believe in the event that they do reunite, will probably be just like what the Spice Girls are doing this summer time: reuniting for a tour, however no new music. Most of the 1D guys have remained mum as of late, however Louis Tomlinson simply launched his first single with Arista Records on March 7, seemingly hinting he’s not fascinated about a reunion anytime quickly. But hey, the Jonas Brothers reunited and have the No. 1 music within the nation, so you may by no means say by no means, proper?