Fernie "El Pelon" Ramirez's dream has come true with the discharge of his first business observe, "No Digan Nada De Mi" (Do Not Say Anything About Me). The music is a part of Ramirez's cope with Erre Entertainment, the brand new music firm launched by Jenni Rivera's ex-manager Pete Salgado and music government Oscar Rivas.
But Ramirez, a regional Mexican singer, can also be conscious that past music, folks additionally need to learn about Jenni Rivera.
In an unique interview with Billboard, Ramirez, 38, is lastly talking publicly about his relationship with Rivera, which lasted a couple of decade up till her dying six years in the past. It was an on-again, off-again romantic relationship, he says, and undoubtedly off when she was married. Ultimately, it was a friendship that advanced via the years from the second they met when he was working at a radio station in Los Angeles. He was 23; she was about 10 years older. Their chemistry was plain.
Together they shared a love for music, from nation to regional Mexican, and life experiences. Rivera grew up in Long Beach, Calif., her father owned a report label and her siblings would additionally go into the leisure enterprise. The matriarch in Ramirez's house was a single mom elevating two youngsters, and for years, like clockwork, she took a number of buses into the San Fernando Valley the place she labored in a warehouse.
"Mom had two jobs," Ramirez recollects. "My brother graduated from UCLA in political science, however we took totally different routes [in] life."
Part of that journey, the singer says, was being in juvenile detention. It was Rivera, whom he met just a few years later, who understood his journey and his want to grow to be a recording artist.
"She was every little thing," Ramirez stated. "She was my soul mate. She was my finest buddy. That's what it was and I miss her rather a lot."
Rivera died on Dec. 9, 2012, with six others when their small aircraft crashed close to Monterrey, Mexico, after an area efficiency for about 16,000 followers. The celebratory spirit of that night time was short-lived as information unfold that the aircraft went down and Rivera was among the many lifeless.
Ramirez misplaced each somebody he liked and an individual who was a serious motivator in his life. These days he's nonetheless hesitant about saying an excessive amount of about Rivera, whilst he releases music. He wonders what her followers and others will say when phrase will get out that he's launching a profession in regional Mexican music and embracing banda music — much like Rivera.
He wonders if he shouldn't say something about her or say simply sufficient. Nearby is a publicist who is able to supply assist in case he falters, however Ramirez doesn't and as an alternative lights up when he recollects how he and Rivera hung out collectively after her live shows or when she would go to his former job at a restaurant to say hi there, screaming his title as she approached the constructing.
In his teenagers, Ramirez hung out in juvenile detention and that’s when he realized that the acoustics inside have been good for vocalizing. In truth, he says, his cellmates typically requested if he might sing in trade for perks like meals, an enormous deal to somebody who's locked up. He sang principally traditional pop songs.
Later in life he labored at FM radio station KBUE (Que Buena) Los Angeles, the place he realized concerning the music enterprise with mentors like radio character Pepe Garza. It was additionally the place the place he met Rivera.
As her highlight within the music enterprise grew, Ramirez typically prevented press, he says. He wished to keep up his privateness as a lot as potential, regardless that it was typically recognized by internal circles that they have been an merchandise. He most popular to remain within the shadows, however was at all times involved with Rivera.
He supported Rivera on her albums and wrote his personal music. Even although he had quite a lot of jobs via the years, music was calling him and he knew that he needed to take a leap.
“Fernie has at all times been a inventive drive. It's not the primary time he approached me about venturing into music enterprise,” stated Pete Salgado, Rivera’s longtime supervisor, who now works with Ramirez. “I really feel that music is an outlet for Fernie and it was time for him to launch and heal.”
Ramirez says that working with Salgado, whom he’s recognized for years, was necessary as a result of they share an analogous imaginative and prescient. Ramirez desires to make banda music with a Chicano twist, he says, that features lyrics in English and Spanish, whereas sustaining the facility of conventional brass devices.
"I realized a lot from Jenni concerning the music enterprise," Ramirez stated. "It was my first severe relationship. It was about persistence. It was powerful at instances ... being with somebody so well-known."
Meanwhile, Salgado and music government Oscar Rivas have launched Erre Entertainment, Inc., with a deal with stay leisure/live shows, publishing and sports activities. As a part of Erre, Ramirez desires to turn into an artist that includes Spanglish and incorporates a extra city look and vibe, sporting hoodies, for instance, as an alternative of conventional efficiency garb.
"My music may have a Chicano twist," Ramirez stated. "We grew up in L.A. listening to banda music, and nobody is bringing it out in a brand new approach, however I need to change that. I'm going to jot down in a bilingual approach, however nonetheless have conventional parts. I'm going to do it. I hope they like my music."