This week, Billboard is taking a look back at Drake’s music video evolution, from his 2007 track “Replacement Girl” to his most recent visual for “I’m Upset.”
More than a decade ago, Drake dropped his first music video with the 2007 Trey Songz collaboration taken from his second mixtape Comeback Season, following that up with 2009’s controversial Kanye West-directed video for “Best I Ever Had,” “Successful” (again featuring Trey Songz) and “Forever” (featuring Kanye, Lil Wayne and Eminem, along with a cameo from LeBron James.)
The following year, Drake sought to establish himself as an artist with the Anthony Mandler-directed video for “Over,” in which Rita Ora played his love interest. “This is my first video,” the rapper told MTV News at the time. “I've shot a lot videos before, but this is my first attempt to establish myself as Drake the artist.”
“Find Your Love,” which was filmed in Kingston, Jamaica, was also released in 2010, as was Drake’s Lil Wayne collab “Miss Me.” 2011 saw the release “Marvins Room” and “Headlines,” which was largely filmed in his hometown Toronto. “The Motto” hit airwaves that same year, establishing “YOLO” as the motto new that everyone would live by.
In 2012, Drake and Rihanna’s “Take Care” was released, a video which Drake described as representing the ups and downs a relationship. 2013 spawned “Started From the Bottom” (which features a short cameo from Drake’s mom), as well as videos including “5am in Toronto” and “Hold On, We’re Going Home.”
With 2015’s “Energy,” Drake transformed into Barack Obama, Oprah Winfrey, Miley Cyrus, Justin Bieber and a handful other celebrities. That same year also marked one his most memorable videos to date, “Hotline Bling,” which despite being a relatively simple setup, inspired countless memes and even featured Donald Trump performing in a spo it during his SNL appearance.
“Childs Play” and “Please Forgive Me” were among his 2016 visuals, while in 2018, the rapper caught everyone’s attention when he decided to donate his entire video budget to residents across Miami for “God's Plan.” Following that, he shared the video for “Nice for What,” which featured a slew celebrity cameos including Tracee Ellis Ross, Tiffany Haddish, Oli Wilde, Misty Copeland, Rashida Jones, Zoe Saldana and Emma Roberts.
That brings us to Drake’s most recent music video for “I’m Upset,” which reunited the Degrassi star with his former television classmates. Check out the video below to see all these videos and more in Drake’s music video evolution.