Eminem Bridges Gen Z + Slim Shady Era Gap With ‘My Name Is’ x Millinsky Streetwear Collab

Eminem has been churning out albums since the late ’90s and become one of the top-selling artists of all time in the process. Now on his eleventh studio album (or twelth if the deluxe Kamikaze edition is included), Slim Shady continues to firmly hold on to his space in the culture.

On Wednesday (September 1), the 48-year-old MC announced a new capsule collection with Millinksy streetwear, bridging the gap between his day-one fans and those who maybe only recently discovered his catalog. As noted in the caption, the merch arrives on Thursday (September 2).

“Let’s take ’em back/In time,’” he wrote alongside a clip of the collaboration. “Coming Thursday…get a preview here.” 

"Let's take 'em back / In time" @MILLINSKY collab coming Thursday.. Get a preview here – https://t.co/8UiL6GLUcU pic.twitter.com/9kQirWJTNn

— Marshall Mathers (@Eminem) September 1, 2021

The collection includes t-shirts and hoodies that read, “Hi, My Name Is Slim Shady,” “Guess Who’s Back” and “Slim Shady,” a nod to his Slim Shady EP and Eminem Show days.

The former, released in 1999, contained songs such as “My Name Is” and “Just Don’t Give Fuck,” while the latter arrived in 2002 with eventual hits such as “Without Me” and “White America.”

There’s also another design that reads, “I’m Infinite,” which goes back even further to his 1996 debut, Infinite. 

Alexandre Dalliance, the 22-year-old designer who goes by the pseudonym “Millinsky,”started his company when he was only 18 years old. As noted in a Thread, Dalliance ties together “thoughtfully embroidered designs paired with bold, creative statements, his work champions an ethos that exemplifies a modern playful expression and represents the daring attitude of Gen Z.”

With the help of a cult-like following on Instagram, Dalliance has made the Forbes’ prestigious 30 Under 30 list and his designs have been worn by Rihanna, Mick Jagger and Beyoncé, among others. Eminem is just the latest to tap into his talent.

Check out the collection here.

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