Famed Detroit rapper, Eminem, and New York-based clothing company rag & bone are teaming up to celebrate the end the rapper's massive Revival tour. The rapper co-designed several pieces with the brand, to be sold at a pop-up shop in London.
"The Icon Hoodie" is available in three colors and is 100% made and manufactured in America. A limited run each color will be available, with every piece individually numbered.
In addition, the brand has worked with Eminem to design three T-shirts: The Kamikaze, Success, and Graffiti. Each tee is 100% made and manufactured in America from premium cotton jersey.
On July 13, the first capsules the collaboration will be up for sale at The Sun & 13 Cantons in London, where fans will be able to shop the collection from 12-4 p.m. on Friday, July 13, preceding Eminem’s sold out performances at Twickenham Stadium on July 14 and 15. Fans who attend will have a chance to win one two pairs sold out tickets to see the artist perform on Saturday, July 14.
For those who are unable to attend the one-day pop-up in London, the brand plans to release limited batches the rag & bone X Eminem collection on rag-bone.com starting July 14. The rag & bone X Eminem capsule will range in price from $95 (£70) for tee-shirts to $250 (£190) for the "Icon Hoodie."