Newcomer Ella Mai’s “Boo’d Up” hits No. 1 on Billboard’s Hot R&B Songs chart, as it climbs one rung on the chart dated May 22. The tune becomes the first debut hit to reach the summit since Alessia Cara’s “Here,” which ruled for five weeks in January – February 2016.
“Boo’d” achieves the feat with help from a streaming boost. It jumps into the top 10 the all-genre Streaming Songs chart with a 17-7 move, spurred by an 18 percent surge to 23.3 million U.S. streams in the week ending May 17, according to Nielsen Music. The increase in clicks also drives the track 15-7 on the R&B/Hip-Hop Streaming Songs chart.
Radio airplay, likewise, is on the ascent. Though “Boo’d” remains at No. 4 on R&B/Hip-Hop Airplay, it picks up 10 percent to 27 million in radio audience in the week ending May 20, according to Nielsen Music. Its radio appeal is also evident from its advances on multiple radio formats, as it climbs 4-3 on Mainstream R&B/Hip-Hop, 21-17 on Adult R&B Songs and 22-18 on Rhythmic Songs.
“Boo’d” sales also tick up, with a 5 percent gain to 11,000 downloads in the week ending May 17.
The song also darts 11-6 on the Hot R&B/Hip-Hop Songs chart and is knocking on the door the Billboard Hot 100’s top 10, moving 17-11 in its seventh charting week.
The “Boo’d” success has triggered a rebound for the single’s parent EP Ready, which improves 43-40 on Top R&B/Hip-Hop Albums. The six-song collection, released in February 2017, earned 9,000 equivalent album units in the week ending May 17, up 9 percent.