North Carolina quartet Lowborn debuts the video for "Be Like Me" solely Billboard at this time (Oct. 25).
Lowborn (Wes Lauterbach, Zane Frye, William Clayton and Cody Bishoff) hasn't been round for lengthy, and its dwelling isn't precisely an business hotbed, however there's purpose to regulate these up-and-comers. Their sound itself is completely enormous, and it additionally, actually, touches on a large swath of musical territory: the radio- and arena-ready beat-driven rock of Imagine Dragons and Bastille, the punk and goth textures of PVRIS. If you're into Bring Me the Horizon's current synth- and sample-friendly strikes, you'll seemingly be on board.
All of that comes into play on Lowborn's newest monitor. "Be Like Me" is an enormous one: dramatic drum rolls, eerie atmospherics, an pressing, battering ram of a refrain. Vocalist Lauterbach described its message in a current chat with Billboard. "[It's] in regards to the final couple of years I’ve spent working within the music business and all of the darkish corners I’ve explored whereas studying its ins and outs," he says. "The masks within the new video signify managers, labels, reserving brokers, actually anybody who sees you as a greenback signal as a substitute of an individual... [It's] an anthem for anybody who felt like they couldn’t chase their goals; we’re right here to inform them to do it anyway."
For Lowborn, "Be Like Me" follows a string of self-released singles and one EP (this 12 months's Collection One), starting in 2017.
Get a primary have a look at the video for "Be Like Me" under and discover Lowborn's upcoming dates and different data right here.