Drake is certainly playing in a league of his own when it comes to album sales in Hip Hop. According to HitsDailyDouble, the 6 God’s latest effort Certified Lover Boy is projected to earn north of 600,000 total album-equivalent units in its first week of sales.
CLB is expected to breeze to Drake’s sixth No. 1 album when it debuts atop the Billboard 200 next week.
Those 600,000 projected first-week sales will not only be the biggest album debut of 2021 — eclipsing Kanye West’s Donda — but it will be the highest first-week sales in Hip Hop since Drake’s last album, Scorpion, which moved 732,000 opening week units back in 2018.
Certified Lover Boy is on track to notch about 680-700 million streams, which trails only Drake’s Scorpion in the streaming department. The 2018 project boasted a record 746 million streams in its first week.
With Kanye West taking home his 10th No. 1 on the Billboard 200 with 309,000 total album-equivalent units in 4.5 days, the talk of the town in Hip Hop has been comparing CLB to Donda.
“I listened to both these albums, and first of all, I just wanna say that you guys are true kings of creativity,” the Bad Boy mogul said. “Both of you guys are so special and necessary. Thank y’all for the inspiration. I wanna make sure that what hip-hop knows is the reach and the power that we have. I really want to take my hat off to both of these brothers for sharing their truth.”