With the calendar turning to September and just over a day until Certified Lover Boy‘s arrival, Drake started revealing features landing on the project on Wednesday (September 1) with savvy marketing via billboards across the United States.
Photos of CLB billboards began flooding social media throughout the evening hours with Drake letting certain artists’ hometowns know that they’ll be hearing from them on his sixth studio album.
Guest appearances will be made by JAY-Z, Lil Baby, 21 Savage, Young Thug, Future, Lil Durk, Giveon, Ty Dolla $ign, singer Yebba, Project Pat and more to be named.
For JAY-Z, it’s likely the “Light Up” collaborators will collide once again with an NYC billboard calling on “the GOAT.” As far as Lil Durk, it’s still uncertain if he’ll be appearing on a new track or Drake is using 2020’s “Laugh Now, Cry Later” on the project.
Drake also teased a “Hometown Hero” billboard as a feature from an unnamed Houston native. Some have speculated the artist to be Travis Scott.
Rumors began heating up last week of Drake teaming with Super Slimey duo Young Thug and Future for a track titled “Too Sexy,” which is produced by Metro Boomin’ and also samples the Backstreet Boys, according to Akademiks.
CLB merchandise found its way onto TIDAL’s Elliott Wilson’s Twitter timeline and it looks to be a Nike t-shirt collab between Drake and Milwaukee Bucks superstar Giannis Antetokounmpo.
As of press time, Lil Wayne still hasn’t been named as a potential CLB guest, but he made sure to give Drizzy some major props during a fan Q&A on Wednesday celebrating the 10th anniversary of Tha Carter IV.
“Everything Drake send back, I always have to go back and re-record,” Lil Wayne replied. “It’s always too hot. It’s always because he says something at the end that make me be like, ‘Oh, I could make more of the song and capitalize on what he just said.’ I have changed my verse a billion times because of Drake and that’s always the person.”