Toronto, Canada – After a year of announcements, teasing, guest features and more, Drake is finally ready to drop his sixth studio album, Certified Lover Boy, on Friday (September 3).
As he’s officially in album rollout mode, Drake took to his hometown of Toronto, Canada with some CLB billboards and gifts for lucky fans. Billboards containing what seems to be lyrics from Drake’s upcoming album were seen all over Downtown Toronto.
The verses include “I don’t miss … Let alone miss you,” “Should’ve said you loved me today/Because tomorrow is a new day” and “Something other than me has got to give.”
Drake also hopped on Instagram Live with OVO Mark on Monday night (August 30) while handing out t-shirts from the latest iteration of Drake’s CLB-themed Nike merch to make the rollout feel even better for his hometown fans. OVO Mark handed out shirts to various people walking on the sidewalks while Drake greeted people on his end of the call.
It’s a fitting move that Drake took over the billboards in Downtown Toronto when he just created a new Billboard record. The 34-year-old megastar became the first artist in history to have five albums chart for at least 200 weeks each on the Billboard 200.
Take Care sits at No. 84 with 443 weeks on the chart, Nothing Was The Same has the No. 165 spot with 389 weeks, If You’re Reading This It’s Too Late comes in at No. 192 with 200 weeks, Views has sole possession of No. 101 with 276 weeks and More Life is at No. 133 with 224 weeks on the chart.
Drake is looking to have the same success with Certified Lover Boy. On Monday (August 30), Drizzy officially announced the album with an Instagram post showing a collage of pregnant women emojis and a caption that read, “CERTIFIED LOVER BOY SEPTEMBER 3.”
According to TIDAL’s Elliott Wilson, the emoji picture is the official CLB album cover. The artwork seems to have been designed by British artist Damien Hirst, who Drake tagged in his Instagram announcement post.
Check out more of the billboards in Toronto below.