Drake‘s nostril for enterprise is one thing to behold. After securing a deal for his Virginia Black Whiskey, and overseeing its success, the Canadian rapper-mogul is popping his consideration to the Global champagne market. According to HB, Drake will launch an unique line of champagne tailor-made to a extra prosperous crowd. The product can be by-product of the beforehand established Mod Sélection model.
Drake will crew up with the identical personnel that oversaw his Virginia Black markup. Noted spirits and liquor specialist Brent Hocking, will as soon as once more assume an government position because the undertaking supervisor, whereas Drake undertakes all the pieces on the advertising and marketing finish.
Don’t be fooled by sudden inclinations; Mod Sélection’s pedigree predates all of the controlling entities on the undertaking, by greater than half-a-century. And but, Drake speaks of his funding, as if it had been a blindfolded birthday current.
“The product is nice, the presentation is nice, and hopefully the illustration is nice as nicely,” says Drake in a current interview with Southern Glazer’s Wine & Spirits. “We’ll get pleasure from this run. It must be an extended one and a powerful one.”
Mod Sélection bottles are at present priced at $300 and $400 respectively, in two 750ml choices: Reserve and Rosé. With Drake’s participation within the undertaking, the champagne makers hope so as to add magnums and jeroboams to the meeting, and extra taste infusions: single Vineyard, Vintage, and Blanc de Blanc. Keep it peeled for the drop when it turns into out there.