Another social media sensation impacts the Billboard charts this week as DMX's track "What These Bitches Want," featuring Sisqo, sees a surge in sales and streams following the #DMXChallenge.
The #DMXChallenge, which arrived last month on Twitter, Instagram and Tik Tok, among other services, features people posting a rapid succession of pictures of themselves with different hairstyles and looks, all set to lines from the song in which DMX rattles off a list of women's names. The gag, if you missed it, is that they play along as if they're different people.
As the challenge spread, several celebrities took part in playing along, including Nicki Minaj, Halle Berry, and Leona Lewis.
Thanks to the challenge, “Want” surged 60% in downloads in the week ending Aug. 29, according to Nielsen Music. The burst prompts a 18-13 flight on the R&B/Hip-Hop Digital Song Sales chart and 13-9 rise on Rap Digital Song Sales, while it also debuts on the all-genre Digital Song Sales chart at No. 40. (All charts dated Sept. 7)
Streams ignited too, with “Want” rallying to 882,000 U.S. clicks in the week ending Aug. 29, up 50% from the prior frame. The set’s prior week total, 589,000, also traces to the social media challenge’s appeal.
Following its original release as a single in 2000, “Want” peaked at No. 11 on the Hot R&B/Hip-Hop Songs chart and at No. 49 on the Billboard Hot 100 that June. The track appeared on DMX’s third studio album, …And Then There Was X, which became the rapper’s third of five straight No. 1 efforts on the Billboard 200 albums chart.