After releasing his new album FAMILY last month, producer DJ Scheme gives the iann dior-assisted “Baby” the visual treatment. iann headlines the night at Le Club Scheme (otherwise known as West Hollywood hot spot The Peppermint Club) in the Griffin Olis-directed video, rocking a look fit for Tinseltown and all its glamor.
Released in December, FAMILY features 17 tracks with appearances from the likes of Joey Bada$$, Ty Dolla $ign, Cordae, Lil Yachty, Ski Mask the Slump God, Lil Mosey and more. A deluxe version is set to arrive this Friday (January 22), and will feature a cut with the late Juice Wrld – who Scheme worked closely with before his passing in 2019.
A preview of the song was shared by Scheme on Twitter on Monday (January 18).
The posthumous release will follow a slew of other songs that have come out since the one year anniversary of Juice’s passing last month, including the last music video he ever shot (the Young Thug-assisted “Bad Boy”). His estate also released a track named “Reminds Me Of You” last month as well as a track named “Real Shit” on what would have been his 22nd birthday.
Watch the video for “Baby” up top and stream FAMILY below.