DJ Khaled is one the most influential men in hip-hop culture right now. It’s hard to find someone who doesn’t know what the term “major key” means. The world famous DJ is facing a mountain negative press though, after several advocacy groups came for his neck after he poured liquor on his breakfast cereal last year.
According to Truth in Advertising (TINA.org), DJ Khaled has broken Federal Trade Commission laws by constantly advertising liquors that he is a spokesperson for without alerting his viewers that he works for those companies. TINA first took fense to Khaled’s moves after he posted a video on his Snap him pouring Belaire Gold and Ciroc Red Berry onto a bowl Cinnamon Toast Crunch. The advocacy group then rounded up six other groups (Public Citizen, Alcohol Justice, US Alcohol Policy Alliance, Campaign for a Commercial-Free Childhood, the Center for Digital Democracy and Mothers Against Drunk Driving) and alerted Khaled that he could be potentially breaking the law. The groups claim that Khaled is breaking FTC laws by not revealing that he is a spokesperson, and they also state that his millions followers include a mountain underage kids.
After an investigation that started last year when Khaled posted the video, TINA claims to have found “300-plus alcohol ads” on the DJ’s social media pages. Khaled has hurriedly deleted or included an “ad” disclaimer on many the posts in an effort to quell the advocacy groups rage. We’ll see how this one plays out.