Diddy Announces New Black Raspberry Limited-Edition CIROC Flavor: Exclusive

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With State of the Culture flourishing on REVOLT and Machine Gun Kelly touchdown a high 20 document final month along with his scathing Eminem diss "Rap Devil," Diddy is having fun with each little bit of the success revolving round his artists and media firm. Now, the music mogul completely declares Billboard his newest CÎROC taste, Black Raspberry.

“I'm bringing folks the flavour they by no means knew they wanted! CÎROC Black Raspberry,” says Sean “Diddy” Combs, chairman of Combs Enterprises. “It's clean, scrumptious and it's horny. This new, restricted version drink will elevate any celebration.”

In a press launch, the vodka is described as "masterfully infused with a particular mix of Black Raspberry and different pure flavors.​" As for the product itself, "it's packaged in a sultry all black bottle with smooth metallic gold lettering, commemorating a winter midnight celebration."

Diddy's unveiling comes after his announcement launching the Black 100 record, which celebrates tradition creators starting from artists, journalists, politicians, athletes and extra. Music titans comparable to Jay-Z and Beyoncé grace the record, whereas LeBron James and Dwayne "The Rock" Johnson additionally make an look. (Editor's be aware: The record additionally contains Billboard hip-hop editor Carl Lamarre.)

Fans seeking to get a style of Diddy's newest concoction can head over to Hypebeast's inaugural two-day competition, Hypefest, this weekend in Brooklyn.