"It's about regret and repetitive cycles," the R&B/hip-hop star says of his new visual.
While most Korean-pop singers are known to unleash their music video at the same time as they release their new singles, DEAN kept fans waiting nearly five months for the accompanying visual to "Dayfly" -- but the results were worth it.
The alt-R&B singer stars in a minimal-yet-haunting clip that sees the 26-year-old living through a car fire, a drowning, and having his car smashed about, all the while the viewer is unclear to if what is happening is the midst of a nightmare or actually happening. Throughout it all, one notices touches of futuristic devices and trippy, glitchy imagery requiring multiple views of the "Dayfly" video if just to catch all its the subtle visual moments. Look out for featured vocalist and frequent DEAN collaborator Rad Museum delivering his sections amid the chaos.
"It's about regret and repetitive cycles," DEAN said in a press release about the new music video, sharing that "Dayfly" and his previous single "Instagram" carry similar themes. "It's about observing myself. I couldn't see myself for a longtime. This album is about expressing who I am, who I was, and who I want to be. Someday I won't be able to remember everything and someday I will eventually die. So, my motivation came from wanting to make my own record of my life and my legacy."
DEAN also gave insight into the upcoming album on which "Dayfly" is expected to appear: "Visually, my upcoming album is gonna mix cultures, video, film, and fashion. I've been interested in minimalism and futuristic designs."
No release date has been revealed for the upcoming set, but it will be his first collection since his 2016 breakout 130 Mood: TRBL, the EP that earned him a Top 3 entry on Billboard's World Albums chart.
Watch DEAN's "Dayfly" video with Rad Museum below: