New Jersey's Deal Casino has a rule about making movies. "We have all these concepts and we notice we have now zero to make any of them occur," frontman Joe P tells Billboard. "So you've received to have the ability to say the concept of the music video in a single sentence. If you are able to do that, we will largely doubtless get it carried out without cost."
Evidence is in the clip for "French Blonde," premiering solely under from Deal Casino's upcoming sophomore album, LLC.
The black-and-white video, shot in a junkyard close to Long Branch the place Deal Casino has filmed earlier than, focuses on P getting a tattoo, smoking cigarettes and grooving to the tune, with some excessive close-ups alongside the way in which. All with French subtitles. The choreography is minimal, but it surely works however.
"We had no plan when it got here all the way down to filming; The concept was for me to carry out the music and simply type of lose my thoughts and see what occurs," P says. "We simply type of let the music take over and create the entire feeling of what I ought to do. We didn't do too many takes, perhaps 5 or 6." P drew somewhat blood at one level when he ran quick in direction of director Tony Yebra's digital camera lens and hit it full-on together with his face. The tattoo sequence, in the meantime, was a bit nerve-wracking for the frontman.
"Usually they write (the tattoo) backwards, however for the aim of the video he needed to do it in the suitable order," P remembers. "(The artist) was like, 'Oh man, I’m nervous,' which type of made me nervous, a bit. He saved asking particular issues, like 'Do you need it to be this massive?' and stuff, and I used to be like, 'Man, it's all as much as you…' But he killed it. It was fairly loopy."
The "French Blonde" single and video are thumping the drum for LLC, which is due out Nov. 16. Though it's the quartet's second full-length, P says that "it felt like our first album in a variety of methods," with a brand new producer, Eric Romero, and the group commanding extra management and enter than it had on its self-titled 2017 debut.
"Looking again on that first (album), we have been like, man, (the producer) had a variety of management," P says. "So when it got here round to (LLC) it was like, 'Alright, what can we do now that's simply us. Let's be simply us.'" Deal Casino and Romero repaired to a residential studio on North Carolina to put in writing and report, and the outcomes — extra polished and crafted, with a larger use of synthesizers to each thicken and sweeten the sound — was in step with the group's ambitions.
"We went away for 12 days and simply did no matter we wished," P says. "There was a plan, however once we received there the whole lot simply modified, and it was really us realizing what we wished to do with none affect from somebody older than us or increased than us speaking about how, 'You ought to do that, it’s best to do this…' It felt like we have been let free, and in doing that we found a variety of issues we wished to do with out realizing we wished to do it — and now we have now a greater concept of what we need to do for our subsequent one, too."
Deal Casino will start touring on Nov. 10 — "Our first 'actual,' tour," in accordance with P — primarily opening for the Wrecks, with a number of headlining dates by means of Dec. 9.