After announcing its new reality show Reina de la Canción last week, Univision reveals that Daddy Yankee will join the show as executive producer, Billboard can exclusively confirm.
The announcement was made during the 2019 Univision Upfront presentation on Monday morning (May 13), emphasizing that Yankee’s role in the show is to identify, motivate and empower the contestants who are in the running to become the new Latin music queen.
“It’s an honor to be executive producer of this show,” Daddy Yankee said in an official statement. “As I step into this role, I look forward to finding the next big female star, the next Reina. I look forward to the challenge of putting my vision to work on producing an incredible show alongside the Univision production team. Together, we will create an authentic and entertaining experience for the audience, each Sunday night.”
Univision chief marketing officer and president of entertainment Jessica Rodriguez adds: “We are excited to have a music legend such as Daddy Yankee as executive producer of the newest music competition Reina de la Canción. Univision is the leading destination for ‘domingos en familia’ (Family Sundays) bringing uplifting and empowering stories that our audience loves. I am confident that with Daddy Yankee and our A-list roster of musicians as judges, coaches and artistic directors, the search for the Reina de la Canción will engage families across the country like never before.”