Country Music Consumption Up In 2018 As Shift To Streaming Continues

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Fans have a number of methods to eat music in 2019, and in acceptable vogue, three completely different artists led 4 year-end Nielsen Music nation lists for 2018 with Luke Combs, Florida Georgia Line and Jason Aldean feeling the love on completely different platforms.

Actual product gross sales had been down by double digits as customers proceed to maneuver in overwhelming numbers to streaming. On steadiness, total consumption — measured by way of audio-equivalent album items, which is a mixture of album gross sales, track-equivalent album gross sales and on-demand audio streaming — grew by 10 p.c for nation, which racked up 48.38 million audio-equivalent album items.

Combs, Aldean, Kane Brown and Chris Stapleton titles fared finest in that multipoint hybrid measurement, with Stapleton touchdown two albums — 2015's Traveller and 2017's From A Room: Volume 1 — among the many high 10. Combs topped the heap with 1.075 million audio-equivalent items of This One's for You.

Country moved in the identical course as the full business, although not as dramatically. Total business audio-equivalent albums hit 617.98 million, up a whopping 23 p.c from 2017.

Streaming progress contributed mightily to these bumps. Country amassed 50.88 billion streams, a 46 p.c inflation over the 2017 numbers. That efficiency barely outpaced the general business, which counted 901 billion streams, a 43 p.c enhance.

FGL's collaboration with pop singer Bebe Rexha, "Meant to Be," benefited most from that progress as a runaway winner in each on-demand streaming and digital downloads. It racked up 721.6 million streams, outpacing Brown's "Heaven," which landed at No. 2 with 470.5 million streams. (Due to an inner technical error, the unique model of this story omitted "Meant to Be" from the record.) Brown's "What Ifs," a duet with Lauren Alaina, was listed as No. 5 amongst 2018's on-demand nation streams, only a yr after putting at No. three.

"Meant to Be" simply owned the Digital Songs championship for the yr, accruing greater than 1 million downloads. Aldean's "You Make It Easy" earned 598,000 downloads to assert the No. 2 slot, edging out "Heaven," which collected 589,000 downloads.

Country registered 46.05 million monitor gross sales in 2018, a steep 33 p.c drop from the prior yr. The business's complete quantity of downloaded tracks likewise dipped with the 411.5 million complete, representing a 27 p.c decline.

Aldean's Rearview Town dominated nation's album gross sales, essentially the most conventional type of transactions within the present consumption scheme. It accrued 463,000 purchases to outdistance Carrie Underwood's Cry Pretty (No. 2, 401,000 gross sales) and Keith Urban's Graffiti U (No. three, 273,000 gross sales). Stapleton nailed down the No. Four-6 positions with Traveller and each volumes of From A Room.

Country totaled 14.14 million album gross sales in 2018, receding 28.5 p.c from its 2017 numbers. That share was bigger than the business as a complete, which logged 141.Four million album gross sales, a 17.7 p.c decline.

Nielsen Music's 2018 monitoring yr ran from Dec. 29, 2017, by way of Jan. three, 2019, a quirk within the calendar that coated 53 chart weeks as a substitute of the same old 52. For comparability, Nielsen Music used a 53-week yr to signify 2017: Dec. 30, 2016, by way of Jan. Four, 2018. Thus, the 2018 statistical base for this story is barely completely different than the numbers that had been compiled a yr in the past, based mostly on the official 52-week calendar.

Following are the 10 best-selling nation albums and tracks for 2018, in addition to the style's 10 most-streamed titles:

 

Top Country Albums, Total Audio-Equivalent Units, 2018

1) Luke Combs, This One’s for You          1,075,000

2) Jason Aldean, Rearview Town             915,000

three) Kane Brown, Kane Brown             820,000

Four) Chris Stapleton, Traveller            733,000

5) Thomas Rhett, Life Changes                635,000

6) Carrie Underwood, Cry Pretty                        590,000

7) Dan + Shay, Dan + Shay            570,000

eight) Brett Young, Brett Young                523,000

9) Chris Stapleton, From A Room, Volume 1             441,000

10) Luke Bryan, What Makes You Country            441,000

 

Top-Selling Country Albums, 2018

1) Jason Aldean, Rearview Town                   463,000

2) Carrie Underwood, Cry Pretty                           401,000

three) Keith Urban, Graffiti U             273,000

Four) Chris Stapleton, From A Room, Volume 2                 249,000

5) Chris Stapleton, Traveller             245,000

6) Chris Stapleton, From A Room, Volume 1               230,000

7) Luke Combs, This One’s for You            223,000

eight) Kane Brown, Kane Brown                 199,000

9) Alan Jackson, Precious Memories Collection            186,000

10) Dierks Bentley, The Mountain            181,000

 

Top-Selling Country Digital Songs, 2018

1) Bebe Rexha & Florida Georgia Line, “Meant to Be”         1,042,000

2) Jason Aldean, “You Make It Easy”               598,000

three) Kane Brown, “Heaven”                589,000

Four) Dan + Shay , “Tequila”            509,000

5) Thomas Rhett, “Marry Me”             365,000

6) Florida Georgia Line, “Simple”            364,000

7) Brett Young, “Mercy”            352,000

eight) Chris Stapleton, “Broken Halos”            334,000

9) Chris Stapleton, “Tennessee Whiskey”            332,000

10) Kenny Chesney, “Get Along”                         320,000

 

Most-Streamed Country Songs, 2018 (By Total On-Demand Streaming, Audio and Video Combined)

1) Bebe Rexha & Florida Georgia Line, “Meant to Be”              721,618,000

2) Kane Brown, “Heaven”                  470,494,000

three) Dan + Shay, “Tequila”                   354,587,000

Four) Chris Stapleton, “Tennessee Whiskey”                 340,814,000

5) Kane Brown feat. Lauren Alaina, “What Ifs”                           313,430,000

6) Thomas Rhett, “Marry Me”                           308,375,000

7) Sam Hunt, “Body Like a Back Road”                  272,741,000

eight) Jason Aldean, “You Make It Easy”                  249,390,000

9) Luke Combs, “When It Rains It Pours”                             232,052,000

10) Brett Young, “In Case You Didn’t Know”                          226,996,000