Columbia Records has named Azim Rashid senior vp urban promotion, the company announced Monday (Aug. 19). Rashid will lead that department, which is responsible for Columbia’s roster at urban radio.
“Azim is renowned as both a sharp promotion executive and a respected figure in urban music with a phenomenal track record of launching artists at radio,” said Columbia Records senior vp promotion/operations Jim Burruss in a press release. “On behalf of the entire Promotion team, I’m very excited to welcome him to the Columbia Records family.”
Rashid most recently served as senior vp promotion at Roc Nation and has also held positions at Motown Records, Atlantic Records and Capitol Music Group.
He added: “Columbia Records is home to some of the most important artists in music history. And now to some of the hottest new artists in the game…I’m thrilled for what the future holds. This is an incredible new chapter and I am honored to embark upon it.”