Cole Swindell Shows Fans How His 'All of It' Video Storyline Reached a Happy Ending: Exclusive


Since Cole Swindell burst onto the scene with his 2013 breakout hit, “Chillin’ It,” his track record has been unbelievable. Four the country star's first seven singles hit No. 1 on Country Airplay, with the other three reaching No. 2 on the chart. Along with owning the country radio market, Swindell has carved out a reputation as a rising live act, and he'll continue his Reason To Drink Tour with part two this fall: The Reason To Drink... Another Tour, which kicks f October 4 in Tuscaloosa, Alabama, with Dustin Lynch and Lauren Alaina along for the trek.

Swindell will be featuring some new music on his next tour, as his third albumAll It, arrives this Friday (Aug. 17). The singer has been teasing fans with videos for four the set’s songs: “Somebody’s Been Drinking,” “The Ones Who Got Me Here,” “Love You Too Late,” and the romantic title track. The video for "All It" finishes the story arc that Swindell began in the first clip, and Billboard has an exclusive behind-the-scenes look at how the visual came together.

The video -- which was released on Aug. 10 -- features Swindell in the kitchen cooking for his love interest, something that he hints may not actually happen f camera. “I’m glad it’s on video, and we’re not actually having to eat it,” the singer quips while on set.

With "All It" bringing an end to the storyline Swindell has created with his recent videos, the clip for the title track features the same girl from the singer's All It video sequence, Alicia. Fans who have followed the storyline will take solace in the fact that the on-screen couple is together again at the end -- proving that sometimes, couples don’t “Break Up In The End.”

Swindell will be performing some All It tracks as part  Billboard’s Facebook Live series later today (Aug. 15). Tune into Billboard's Facebook page at 3:30 pm ET, and in the meantime check out behind-the-scenes footage "All it" below.