Cole Bennett Links With Nardwuar The Human Serviette At SXSW


You know you’ve made it when The Human Serviette is inches from your face. There’s nothing you can hide. He simply knows all, like the ever-watchful eye Sauron. One has to wonder how he procures his information. Yet he proceeds, time and time again, to surprise and dazzle his subjects. Such is the power Nardwuar, arguably the greatest interviewer our time. Today, the legendary Canadian linked up with videographer and Lyrical Lemonade founder Cole Bennett. In case you’re unfamiliar with the man or his brand, Bennett is basically the new generations go-to guy for music videos. He’s already shot clips for Lil Pump, Ski Mask The Slump God, MadeinTYO, and more.

Off the bat, Nardwuar’s extensive knowledge Cole’s primary school life throws the videographer f guard; it appears that Nardwuar actually knows more about Cole’s life than Cole himself. As the conversation progresses, Cole reveals that Mac Miller played an influential role in his development. “Mac Miller was a huge influence to me, I love his music. He definitely was a layer to my childhood in a sense,” says Bennett. “Wiz Khalifa, Wayne, Gucci, the list goes on, but Mac and the “Welcome To America” video…I still don’t think I have work up to par with that video, but to learn how to do that and get into that realm creativity was a blessing for me.”

Eventually, a high-ass Smokepurpp waltzes in, and Cole Bennett explains the origins their bromance. “Cole Bennett is pretty much holding the culture up right now,” praises Purpp. See more from the interview below.