Coca-Cola To Air "Unity" Ad Prior To Super Bowl National Anthem

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We’re nonetheless greater than per week away from Super Bowl LIII, however there has already been loads of dialogue concerning the commercials that can, and won’t, be airing throughout the large recreation on February three. 

Budweiser has already revealed their large spot, which reveals that their beer is now brewed with 100% renewable electrical energy from wind energy, whereas one other advert, promoting the use of medical marijuana, has been shut down by CBS.

The newest Super Bowl LIII industrial information considerations beverage large Coca-Cola and their resolution to air a 60-second advert earlier than, not throughout, the sport.

According to reports, Coca-Cola’s pre-game advert runs on themes of range and inclusion, and is impressed by a 1975 quote from Andy Warhol: “We all have totally different hearts and palms; heads holding varied views. Don’t you see? Different is gorgeous. And, collectively is gorgeous, too.”

Stuart Kronauge, senior vp of promoting for Coca-Cola North America and president of its sparking drinks enterprise unit, launched the next assertion relating to the advert (H/T Boston Herald).

“We have a protracted historical past of utilizing the nation’s largest promoting stage to share a message of unity and positivity, particularly at instances when our nation feels divided,” he stated in a press release. “This yr, we determined to put our advert simply earlier than the nationwide anthem as Americans come collectively of their residing rooms to remind everybody that ‘collectively is gorgeous.”

The upcoming recreation between the New England Patriots and Los Angeles Rams will mark the primary time in 11 years that Coca-Cola opted to not run a industrial throughout the Super Bowl, however they will nonetheless have loads of eyes on their 60-second spot simply earlier than the National Anthem.