Latin boy band CNCO (Zabdiel de Jesus, Erick Brian Colon, Christopher Velez, Richard Camacho and Joel Pimentel) has been named Vevo’s first LIFT artist of 2019.
The official announcement was made Thursday (May 16) morning with the launch of an exclusive video of their English-language track “Pretend” filmed in Miami. This is the first of three pieces of content that Vevo plans to release as part of CNCO’s LIFT campaign.
“We are thrilled to welcome CNCO to the LIFT program as our first artist of 2019 and our first-ever Latin genre LIFT artist in the U.S.,” said JP Evangelista, senior vice president of Content & Programming and Marketing at Vevo in a statement. “CNCO has already proved they are a force to be reckoned with, and I look forward to seeing their progression not only in the Latin market but as global superstars.”
Vevo’s LIFT series, which launched in 2011, is an artist development program that identifies and elevates emerging musicians, by creating a series of original content videos. Vevo LIFT alumni include artists such as Sam Smith, Halsey, Khalid, and Julia Michaels.