He joins the SoundExchange-owned licensing collective from Nielsen Entertainment Canada.
Paul Shaver is leaving his role as vp of Nielsen Entertainment Canada to take on the position of president at The Canadian Musical Reproduction Rights Agency Ltd. (CMRRA), a SoundExchange company. He will continue to be based in Toronto.
"Paul's unyielding passion for the business of music is the perfect fit for CMRRA as technology evolves and music is accessed in different ways," SoundExchange president and CEO Michael Huppe, said in a statement. "We are thrilled that Paul has joined our team."
CMRRA represents almost all of the music publishers doing business in Canada, licensing, collecting and distributing royalties for the majority of songs recorded, sold and broadcast nationwide.
"I've always been passionate about music and the artistic process behind its creation. With the rapid evolution of technology positively impacting consumers' ability to engage with music, right now music consumption is undergoing significant global growth," said Shaver in a statement. "It's vital that CMRRA continues to lead the charge to value music for the music publishing community, the songwriters, and the overall music ecosystem."
At Nielsen, Shaver helped launch the Music Connect data and insight measurement platform to Canadian publishers and the music industry at large. During this time, he more than doubled the number of monitored radio stations, according to the press announcement. Prior to Nielsen, Shaver was vp of Virgin Music Canada; vp marketing, promotion, international at EMI Music Canada; vp artist marketing at Universal Music Canada; and senior vp and GM of Open Road Records and RGK Entertainment.
He begins his new station at CMRRA on Oct. 15.
"Excited and honoured to finally share this news," Shaver posted on his Facebook page. "Truly looking forward to working together with the entire CMRRA and SoundExchange teams to build on the foundation and shape the future of the organization. Can't wait to engage and support our publishing clients and DSP partners, while working ALL industry stakeholders to motivate and support new DSP's to enter the Canadian market."
He capped it with "a big thank-you" to Nielsen, calling it "a wonderful and supportive organization" and "an amazing 3yrs with good things on the horizon for their Canadian clients."