The Los Angeles Clippers have ficially announced a jersey patch deal with Bumble, the popular dating app that allows women to control the conversation by requiring them to message first. According to the press release, the Clippers are referring to the new Bumble logo that will appear on their jerseys as an “empowerment badge.”
Clippers owner Steve Ballmer says the partnership will be “expanding programming toward furthering women in the workplace, including building a strong mentoring network.” According to ESPN’s Darren Rovell, the Clippers’ Gillian Zucker is the NBA’s only female president business operations, and the team has several top positions occupied by women including director business development, chief financial ficer and director strategic partnerships.
The Clippers will debut their new Bumble jerseys tonight as they host the New Orleans Pelicans in a game that will air on TNT. There are now only 10 teams in the NBA without jersey sponsorship deals, according to Rovell, including the Bulls, Wizards, Thunder, Rockets, Pacers, Mavericks, Suns, Grizzlies, Trail Blazers and Spurs.