Call Me Karizma, a brand new signee of the not too long ago relaunched Arista Records, is tackling psychological well being along with his moody new tune and video launch “Serotonin,” premiering on Billboard right this moment (Nov. 30).
The 23-year-old’s sharp monitor fuses collectively hip-hop and punk influences to create his impactful mediation on nervousness and melancholy. Karizma, often called Riz, raps the tune’s self-deprecating lyrics a few chemical imbalance within the mind over a slowly strummed guitar, as “Serotonin” finally builds to a extra pressing beat. Riz conveys the unstable lyrics with a delicate fury, as he poignantly admits, “All I ever needed was somebody to like me.” His vocals by no means lose their emotional punch as he effortlessly alternates from a restrained shout to a raspy whisper.
Karizma interprets the highly effective message of “Serotonin” into an equally impactful music video. The video alternates between two totally different variations of Riz, one who sits in an empty jail cell, and one who's in room coated in graffiti. “‘Serotonin’ is about my wrestle with nervousness and melancholy and I needed the video to point out that,” Karizma tells Billboard. “It provides a glance into the two totally different worlds that somebody who offers with psychological sickness lives in.”
“Serotonin” is Riz’s first launch with Arista Records. “Call Me Karizma is likely one of the most prolific songwriters I've ever met,” David Massey, president/ceo of Arista, tells Billboard. “He is that uncommon sort of artist who possesses each a unique voice and an simple presence.”
The Minneapolis, Minn. native began writing songs at age 12, and debuted his first full size album, Uninvited, in 2016. He beforehand toured with Mod Sun and blackbear on a 35-date run. Karizma has been engaged on his three-EP sequence The Gloomy Tapes, with Vol.2 set for launch February of subsequent yr.
Listen to “Serotonin” right here and watch the music video beneath.