CBS won’t allow any medical marijuana advertisements through the Super Bowl LIII broadcast however Budweiser, as at all times, can be among the many main corporations featured on February three.
Anheuser-Busch at this time revealed their 2019 Super Bowl spot, which options Bob Dylan’s “Blowin’ In The Wind,” as Budweiser describes that their beer is now brewed with 100% renewable electrical energy from wind energy. Furthermore, the long-lasting Clydesdales make their return alongside a Dalmatian for good measure.
Check out the primary Super Bowl industrial under.
“This spot not solely marks the return of the Clydesdales to the Super Bowl stage, however it additionally brings a strong message about our dedication to brewing with renewable electrical energy,” mentioned Ricardo Marques, group vp of promoting core and worth manufacturers at Anheuser-Busch (H/T Adweek).
According to Angie Slaughter, VP of sustainability at Anheuser-Busch, the corporate launched public world sustainability targets over a 12 months in the past.
“We’re dedicated to 100 % of our bought electrical energy coming from renewable sources by 2025,” Slaughter mentioned, per Adweek. “For us, in North America, we’re midway there, and due to that, our Budweiser model is already at 100 % when it comes to the electrical energy that they use. So, it’s an effective way to convey it to our customers and educate them about what we’re doing on the sustainability entrance.”