Big Hit Entertainment, the billion-dollar agency behind K-pop superstars BTS, announced on Monday that it has acquired the Seoul-based music game company Superb. Financial details were not disclosed, though both firms said Superb will maintain its independence and current management structure.
Superb said it would develop new games using Big Hit’s music and intellectual property, with Superb co-CEO Kim Seon-haeng calling it a "new opportunity for everyone." Big Hit founder and CEO Bang Si-hyuk echoed that sentiment.
"Big Hit believes games is an industry that can create strong synergy with music, our main focus," Bang said. "We believe this acquisition will provide positive value and opportunities to the both companies, as well as Big Hit’s expanding multi-labels."
Bang added that the company will continue to partner with Korea’s leading game publisher, Netmarble, developer of mobile app and game BTS WORLD, which boasts thousands of photos and videos and lets players train members of the global pop group.
Since its founding in 2016, Superb has released "Piano Star," a rhythm-based game for mobile and Nintendo Switch, and "Yumi’s Cells," a mobile game based on popular Naver webtoon of the same name.
"Superb has been focusing on developing new types of fun across the boundaries of music and game," said Superb co-CEO Oh Min-hwan. "We will work hard to develop contents that can meet the users around the world through innovative contents and development of both firms."
Big Hit recently acquired Source Music, the label behind girl group GFriend.