Since the age of seven, Miami rapper Brianna Perry has immersed herself within the hip-hop world, studying the ropes and placing the time in to grow to be a star. Her journey started with Poe Boy Music Group, which was accountable for a lot of main releases together with Rick Ross’ Trilla and Flo Rida’s Mail on Sunday. Perry made her debut at 10 years previous rapping on “Kandi” off Trina’s 2002 Diamond Princess album, and the function led to Perry signing with The Goldmind, Inc., Missy Elliott’s report label. After parting methods with Elliott amicably in 2006, Perry gained notoriety with a listing of notable mixtapes, reminiscent of Princess of Miami and The Graduation.
After her run within the mixtape circuit, Perry signed a cope with Atlantic Records in 2011 however ended up leaving the label three years later. That identical 12 months, she nabbed a spot on Oxygen’s Sisterhood of Hip Hop and labored solely with Poe Boy Music Group, persevering with a run of mixtapes. To go into the brand new 12 months, Perry is able to additional depart her mark within the sport together with her newest studio challenge, Fortune Cookie.
“Fortune Cookie, I really feel like, is uncooked hip-hop. Just from once you first press play, it’s bars and I’m simply coming straight in,” Perry tells Billboard whereas sipping on a glass of Luc Belaire Rosé; Perry is sponsored by the French glowing wine firm. “I’m talkin about some issues on there. Things happening in the actual world,” she says at a desk in the midst of the Sovereign Brands places of work in SoHo. “Real life stuff that you simply gained’t be dissatisfied with. It’s warmth and actual rap.”
Through 16 tracks, Perry delivers blunt, gritty rhymes about her come-up, riches and clapping again on the opposition over hard-hitting manufacturing by Cheese Beats and Slade Da Monsta. She additionally stands tall buying and selling verses with the likes of Offset, Blocboy JB, Gunna and extra whereas establishing herself as one of many promising feminine MCs in hip-hop.
Billboard sat with Brianna Perry to talk extra on Fortune Cookie, being part of a proficient wave of artists in Miami, why it’s a drawback having almost 20 years within the sport, and what it’s like being a part of two essential actions in Miami hip-hop.
You’ve been in hip-hop for nearly 20 years now. With the years you may have below your belt, do you are feeling that you’ve got a bonus over your friends?
Maybe some individuals will assume that, however to me, it's actually a drawback. Sometimes, my mind-set remains to be caught in that period and in that period, various things matter than what issues proper now. In that period, being genuine and staying true to who you’re mattered and issues have been based mostly on different issues like your music, how a lot you're placing in, when you're paying dues, not social media, not hype. I'm not going to misinform you, I struggled with that. That could be my focus like simply the music, not worrying about what to put up on social media at this time.
You’ve labored with Missy Elliott and Trina previously — two iconic ladies MCs. What did you study from them that you simply utilized to not solely Fortune Cookie, however your profession general?
Both of these ladies you talked about have had actually lengthy reigns and loads of longevity, however what I took away was simply how they’re with their craft. Like, for instance, how specific Missy was and the way a lot she put into her visuals and simply not taking part in with something. Being a girl within the sport, you get to play with not solely your vocals, however along with your appears and your glam. So I principally utilized going exhausting with every little thing that I do.
What’s the which means behind the title Fortune Cookie?
I really feel like when individuals get fortune cookies, all of us get a cookie however all of us get a special message after we open the fortune cookie. I really feel like with this challenge when individuals press play, they may all stroll away with one thing completely different relying on the place they’re at of their life.
What's the general message you need individuals to get from it?
Once they open the album and take it in, I would like them simply to know that they are often themselves. Don't get caught into the developments, or the waves or no matter is occurring. Just be your individual wave, create your individual lane and your individual vibe.
What did you do in another way this time versus your different releases?
With this launch, when it got here to my artistic course of, I wasn't too open with simply having a bunch of individuals within the studio giving me their opinions after I was creating. When it got here right down to choosing the observe itemizing and all of that, I type of simply stored every little thing in-house and I did every little thing that I wished to do from the start to the very finish.
What did you’re taking away from every function you labored with on this challenge?
Basically studying learn how to work with completely different artists. When you see their work ethic and their sauce and simply being from completely different locations, all of us convey a special taste. I simply appreciated the sauce that these guys dropped at the album as a complete. I can't choose which was my favourite as a result of they're all extremely proficient. The first time I met Gunna was after we labored collectively at Hit Factory and he was actually dope and humble. From the time that we had really recorded the track to now, he's skyrocketed. So to see all that tough work, grind and hustle makes me completely satisfied and proud.
Was there a function that made you are feeling you needed to actually give it your all?
All of them actually, however the "Monkey Business" report with Offset bodying the hook like that and that beat being so loopy, I really feel like I couldn't play. I nonetheless wished to have enjoyable with it however I needed to go in. So with my move and supply, I feel it was a loopy twist that not lots of people have been anticipating.
What was the most important problem in making Fortune Cookie?
I used to be informed that I shouldn't put so many information on it and I didn't pay attention. I felt like I did what I wished to do and I simply put 16 tracks on there. I feel selecting which information to place out was troublesome. I recorded a lot so simply observe choice.
We're right here in the midst of the Belaire places of work, and seeing the partnership you may have with them, what else do you see with branding?
Shout-out to Belaire, for actual. I wish to meet as many individuals as I can. I see loads for myself. I can inform you to not restrict Brianna Perry as a result of there isn’t any restrict. God is nice and he's the best and there's loads of issues coming. I can't even say now simply realize it's all God's doing. Just comply with me on Instagram if you wish to sustain with me. I'm doing extra work with the posting so I'm getting that up [Laughs]. There's loads to return.
With you popping out of South Florida, what's it like being part of the rise in expertise that’s been blossoming within the metropolis?
I adore it. I really like being part of it. I’m Miami. So to have the ability to placed on for my metropolis and have all this consideration and love come into town, it's dope. I feel we're all completely different, however all of us characterize the crib, ? I don't know what it’s. We have a special type of starvation and a special type of swag. I say that like being in different places and going again house I can see the variations.
It's a extremely inspiring metropolis and it's a gorgeous place. It's an especially stunning place with loads of luxurious, however there are additionally locations that aren't that fairly and never that good. But I feel we get uncovered to the excessive life. We get to see it however we don't get to the touch it. I feel that offers us motivation and one thing to work in direction of that we wish to have sooner or later ourselves. We use no matter we obtained to get there and we work to get it.
What separates you from the remainder of the artists?
I feel actually simply being myself. You know, actual boss chick [Laughs]. But simply being an actual chick although, ? I feel in relation to music and being a girl, sure information will come out and you vibing to it, the beat going, it's exhausting. But you’re saying phrases that aren’t actually your life. I characterize the actual girl, the schoolgirl, the working girl or the woman who has actual on a regular basis struggles and actual obstacles and issues they’ve to beat. I feel it's simply the realism and the way I faucet into my music.
What was it like being part of one other wave of Miami hip-hop with Slip-N-Slide Records?
Poe Boy Music Group has at all times been my household and my house. What they have been capable of obtain was unimaginable. That's the place I might go and report and simply be within the wave. From that, Trina came upon about me and he or she known as me to be on her Diamond Princess album. I used to be capable of be part of her on sure reveals, those I might go to [Laughs]. I obtained to satisfy Ted Lucas and being within the movies like "Take It To Da House" and simply seeing what that did for Miami you’ll be able to’t clarify it. They've been like household and to be part of that was superb.
What’s one phrase you’d use to explain your profession up up to now?
Blessed. I obtained into the sales space for the primary time at seven years previous and I obtained alternatives that some can't say they obtained. Even with the losses that I've taken all of them changed into classes. I'm nonetheless right here, nonetheless within the sport, nonetheless doing what I really like and nonetheless studying. I'm assembly new individuals and getting to the touch individuals via my music. I'm nonetheless rising and that's the fantastic thing about being blessed—-I haven't hit a ceiling the place I can say I've finished every little thing. There are so many issues to do and expertise. It's a blessing to be on this for therefore lengthy and I nonetheless have to date to go.