He might've started behind the scenes, but Breland's country-rap/R&B prowess is now front and center. The chameleonic songwriter and powerhouse vocal talent is the artist behind the infectious hybrid viral hit "My Truck," a point of pride he makes clear early in the video when, grinning a prankster's smile, he pushes a cowboy lip-synching his song out of the frame. This cheeky introduction is compounded by the fact that Breland didn't even set out to make the twang-gilded hip-hop tune his own debut. "I didn't go into the song thinking, this is going to be my breakout single," he told MTV News. But it happened; now it's got 15 million views. As we well know by now, a looped guitar pluck over big trap drums can have that kind of power.
Now, the 24-year-old artist is using that stylistic harmony as a blueprint for further success. Case in point: His debut self-titled EP, which dropped on May 22, spans "My Truck" (as well as its remix with Sam Hunt) and spiritually similar follow-up singles "Horseride" and "Hot Sauce," not to mention a crowdsourced collab and two late-night musings. He's chasing a thread — or a runaway horse. "I want it to feel like the love child of Atlanta and Nashville," Breland said of his first project.