Bob Dylan's iconic 1963 protest anthem "Blowin' within the Wind" was a staple at civil rights marches within the 1960s, later adopted by the anti-Vietnam War motion and embraced to today as probably the most eloquent, transferring songs from the Nobel Prize-winning rock poet laureate. It can be now the soundtrack to a Super Bowl LIII Budweiser advert touting the beer large's transfer to a extra environmentally-friendly methodology of manufacturing America's favourite suds.
Anheuser-Busch's minute-long "Wind Never Felt Better" advert will seem in the course of the Feb. three showdown in Atlanta between the New England Patriots and Los Angeles Rams. The spot, which stars an lovely Dalmation, tells the story of "Budweiser’s dedication to renewable electrical energy for a extra sustainable future and options the long-lasting Budweiser Clydesdales, the Budweiser Dalmatian April alongside wind generators," set to the Dylan track, in response to a launch saying the spot, which notes that Budweiser is now brewed with 100 p.c renewable electrical energy from wind energy.
Opening with the track's immediately recognizable acoustic strumming and Dylan's probing lyrics, "How many roads should a person stroll down earlier than you name him a person?," the advert zooms in on April's floppy ears and mouth, sure, blowing within the wind, as she rides atop an quaint carriage being pulled by a staff of Clydesdales as a glowing area of wheat and wind generators become visible.
The Dylan-soundtracked advert joins different music-focused spots slated to air in the course of the sport that includes Cardi B and Lil Jon, Michael Buble and Chance the Rapper with the Backstreet Boys.