'That's the one track I may consider that made any sense,' says Zach Holmes, creator of the MTV sequence.
The Black Lips have been one of many hardest-working indie bands within the enterprise for the previous 15 years, cranking out seven studio albums, hopping within the van for numerous excursions and, because it seems, changing into a go-to favourite for music supervisors and present runners in quest of that indefinable flower punk/storage rock je ne sais quoi.
"I didn't actually begin listening to them till 2010 once I heard 'Veni Vidi Vici' in Scott Pilgrim [vs. The World] -- after which I heard 'Bad Kids' [from 2007's Good Bad Not Evil] and I knew at that second I wished to make use of it in a video or film or one thing I used to be going to make," says Zach Holmes, 27, creator of MTV's new Jackass-style present, Too Stupid To Die.
When the stunts-and-pranks sequence debuted on Nov. 2, viewers had been handled to a gap credit score sequence that isn't solely cued to the raucous "Bad Kids," however options the forged singing alongside to Holmes' favourite tune.
"That track jogged my memory plenty of my pals and all of the loopy shit we'd do, good and unhealthy -- so once I received a possibility to make this present it was the the one track I may consider that I wished to make use of within the opening," Holmes tells Billboard. "It simply matches us to a T...it's the one track I may consider that made any sense."
And the singalong bit within the intro? That's primarily based on actuality. When the crew had been driving round in considered one of their manufacturing vans throughout filming they'd continuously escape into the track collectively.
The high-profile sync on the present that racked up 404,000 viewers in its first airing got here simply two days earlier than the band landed one other prime placement on the penultimate episode of the Showtime dramedy Kidding, Jim Carrey's return to TV. That ep featured one minute of the jangly storage rocker "Make You Mine" from the band's 2014 Underneath the Rainbow album cued to Carrey's on-screen son portray numbers on a bunch of chickens and inflicting mayhem by releasing them into the college cafeteria; the track was additionally featured on the primary and solely season of Showtime's rock drama Roadies.
"It's stunning how a lot they do get positioned...it normally comes out of nowhere from some music supervisor who's a long-time fan who finds a solution to place them in a present," says Brian DeRan, the band's longtime supervisor at Leg Up Management. "They're in that zone the place they play conventional rock and there's not plenty of that on the market now...they dwell on this space the place it's guitar-based, energetic and so they're it."
Over the previous few years, that distinctive type has led to greater than 50 outstanding placements in TV reveals, movie trailers and nationwide and worldwide adverts for Ray Ban ("Veni Vidi Vici"), Volkswagen ("Time"), AT&T ("Raw Meat") and two T Mobile spots ("New Direction," "Dandelion Dust"), in addition to the movies 500 Days of Summer ("Bad Kids" & "Veni Vidi Vici"), Scott Pilgrim ("O Katrina"), Netflix's Kissing Booth ("New Direction") and the community sequence Chuck ("Raw Meat"), About a Boy ("I Don't Want to Go Home") and The Following ("Boys within the Wood").
"They've constructed a cult following with their reveals, and one factor that appeals to music supervisors and music creatives is that they're genuine," says Madison Norris, vice chairman of artistic, East Coast for Zync Music, which has positioned the band's music for greater than a decade. "People are actually drawn to how they're at all times themselves, with music that's uncooked,"
Zync's senior supervisor of licensing, Jackie Feibus, provides that the wide selection of mediums the band's music has been utilized in may be very uncommon in her world. "One of the good issues is that they've had success in commercials, TV reveals, movie trailers...not each band can have that versatility," she says.
Despite their early repute for on-stage hell-raising that included fistfights and copious quantities of airborne saliva, Norris says the Lips' dedication to working with manufacturers and music supervisors has resulted in one other earnings generator that may differ from the excessive 5 figures to 6 figures on good years, which makes for a pleasant stream of added income in years when the band will not be on the street or is within the studio. "Success results in different syncs and permits us to get greater charges," she says.
Considering how profitable the income stream has develop into for the 2 remaining unique members, guitarist/singer Cole Alexander and bassist/singer Jared Swilley, DeRan, who has managed them for 11 years, has to chortle when he recollects the primary time he noticed the Lips carry out. At the present in Baltimore, he watched in amazement as Alexander urinated in his personal mouth, resulting in DeRan begging the bouncers to let the fellows end the gig, however solely after he paid the stage supervisor $80 to interchange a urine-soaked microphone.
They adore it," he says of the band's curiosity in sync offers. "They need nothing extra than for individuals to listen to their music in any method form or kind potential."